Growth Marketing Manager, SEM and Affiliate

Maev•Austin, TX

29d

About The Position

At Maev, we believe dogs deserve a seat at the table. Or at the very least, nutrient-dense food that’s human-grade. That’s why we’re relentless in our pursuit of better, faster, and smarter. As the first and only Human-Grade Raw Food for Dogs, Maev has been rooted in innovation since day one. We’re a brand built on the belief that “good” is never enough. That “normal” or “traditional” doesn’t always mean “optimal.” And that it’s better to live in possibility. For us, “impossible” is just a limiting belief. We’re obsessed with radically improving the lives of dogs and dog parents everywhere. With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency, and emotional connection. As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America. Our team is made up of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and, occasionally, dog people. We attract top tier talent from the most successful, differentiated, fastest growing, and most innovative brands and organizations in the world. We win awards, we’re ambitious, and we’re on the map. We built this thing from scratch. (And we’re just getting started.) Join us. Role Maev is seeking an organized, proactive and execution-minded individual to join our team as a Growth Marketing Manager, SEM and Affiliate. This position is responsible for developing and executing comprehensive search marketing strategies that encompass paid search, search engine optimization (SEO), and affiliate marketing efforts. As the Channel Manager of our paid search program, you will be responsible for building, optimizing and expanding our efforts across search, shopping, discovery, display, etc. on multiple engines (primarily Google and Bing). This role involves conducting market research and competitive analysis to identify opportunities for optimizing the company's online presence and driving new subscribers. This role supports the Growth Marketing team and reports into the Director of Growth Marketing. Our ideal candidate is someone who is comfortable building strategies, executing and diving into analytics.

Requirements

BA/BS required
3-4+ years of hands on keyboard paid search experience in a high-growth DTC brand or CPG focused agency
Experience with keyword research, ad copywriting best practices, and landing page optimization
In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads, and how AI is impacting them
Understanding of media measurement norms, evolving landscape, and industry standards
Analytical skills and proficiency in paid search tools and analytics platforms, including Excel and/or Google Sheets
Excellent organizational and communication skills with the ability to manage multiple relationships and projects simultaneously
Natural skill for connecting with people and building long lasting relationships in small teams
Resourceful team player who thinks creatively and has high attention to detail and quality
Strong work ethic, intellectual curiosity, and commitment to continuous improvement

Responsibilities

Lead the strategy and execution of our Paid Search channel, and oversee management of Affiliate and SEO channels
Manage planning, execution, optimizations, budget pacing and reporting across channels
Measure and analyze campaign and channel performance, perform deep dive analyses, and flag opportunities to scale and optimize performance
Continuously analyze, experiment, and iterate to improve performance and uncover new opportunities through ad copy and bidding strategy testing, quality score improvement, keyword expansion, landing page testing, product feed optimization, etc.
Maintain daily, weekly, monthly and quarterly KPI and financial reporting
Interpret trends and make recommendations based on CAC, CPC, CTR, CVR and ROAS
Work with the creative and brand marketing team to ensure messaging & visuals across channels are consistent and aligned to brand guidelines
Stay up-to-date with industry trends, new ad formats, new ad channels and digital marketing best practices to ensure our strategies provide continual growth
Establish a feedback loop with key internal stakeholders, sharing keyword insights and search trends that inform broader business strategy
Work closely with and own management of affiliate agency to ensure strategy alignment and performance