Senior Marketing Channel Manager - SEM

Redfin • Seattle, WA

15h • $116,200 - $173,900 • Hybrid

About The Position

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days. Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team! As a Senior Marketing Channel Manager - Search Engine Marketing (SEM) you’ll lead Redfin’s digital acquisition in our paid search channel and drive revenue growth by bringing new users to Redfin.com and delivering spectacular service to convert our casual visitors into happy Redfin clients. The Role You will drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business. You’ll gather data, quickly decipher it to make decisions, and tell a story using your analysis that builds trust and strong cross-functional support for your initiatives. You will use a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance. You’ll set a clear vision for paid search strategies across Google and Bing. Determine the requirements and projects to achieve your vision and set specific goals for you and the program to drive growth and profitability. You will develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve. You'll proactively suggest ways to make our work more effective. You’ll evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (e.g., launching new campaigns to leading integrations with 3rd party tools and technology) across engineering, data science, and marketing.

Requirements

• A Bachelor’s degree in marketing, advertising or related quantitative research field and/or equivalent years of experience.
• At least 6+ plus years of experience in a similar role with an emphasis on SEM strategy and execution or 10+ years of relevant digital marketing experience.
• Deep understanding of how the search marketing channel interacts with other parts of the marketing function and drives Redfin’s business objectives.

Nice To Haves

• SEM platform experience (i.e. Automated Bid Management), tagging/tracking, multi-touch attribution, and experience with long sales cycles is a plus.

Responsibilities

• Drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business.
• Gather data, quickly decipher it to make decisions, and tell a story using your analysis that builds trust and strong cross-functional support for your initiatives.
• Use a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.
• Set a clear vision for paid search strategies across Google and Bing.
• Determine the requirements and projects to achieve your vision and set specific goals for you and the program to drive growth and profitability.
• Develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve.
• Proactively suggest ways to make our work more effective.
• Evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (e.g., launching new campaigns to leading integrations with 3rd party tools and technology) across engineering, data science, and marketing.

Benefits

• The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees