Affiliate Marketing Manager, TikTok

Cart.com•Time, IL

9d•Remote

About The Position

We’re seeking a highly driven, creator-savvy TikTok Shops Affiliate Marketing Specialist to accelerate growth across TikTok Shops. This role is responsible for building, optimizing, and scaling the TikTok Shops affiliate ecosystem, using both data-driven insights and deep understanding of creator behavior. You will manage the full affiliate lifecycle; recruiting, activating, coaching, and optimizing creator partners to drive incremental sales and strengthen Cart.com’s presence on TikTok. You’ll collaborate across Marketing, Content, Paid Media, and eCommerce to ensure a seamless, high-impact affiliate program that delivers business results.

Requirements

3+ years of experience in affiliate marketing, influencer marketing, social commerce, creator partnerships, or TikTok-focused growth roles.
Proven success managing full creator or affiliate lifecycle, from sourcing to activation to scaling performance.
Hands-on experience with TikTok Shops, TikTok Affiliate Marketplace, or similar commerce platforms with measurable revenue impact.
Demonstrated ability to optimize commissions, bundles, product assortments, and Shop listings to improve conversion and repeat affiliate participation.
Strong understanding of TikTok culture, trends, video formats, creator motivation, and platform best practices.
Experience using analytics dashboards, UTM tracking, TikTok insights, CRM/affiliate management tools, or internal reporting systems.
Clear track record of making data-driven optimization decisions to improve campaign or creator performance.
Exceptional communication skills with the ability to influence, guide, and retain creators across multiple tiers and niches.

Responsibilities

Affiliate Program Growth & Management Lead day-to-day operations of the TikTok Shops affiliate program, including onboarding, engagement, optimization, and performance management.
Recruit and activate high-potential creators through TikTok Shops tools, marketplace search, CRM platforms, and outbound sourcing strategies.
Develop structured affiliate tiers, incentive programs, bonus initiatives, and monthly activation calendars to maximize performance.
Optimize creator commissions, bundles, product mix, and Shop listings to increase conversions, AOV, and repeat promotions.
Creator Relationship Building Build and maintain strong, ongoing relationships with creators to drive loyalty and long-term recurring promotion.
Provide creators with product education, creative guidance, sales best practices, and performance coaching to increase revenue.
Coordinate seeding campaigns, gifting initiatives, and paid partnership or affiliate boost opportunities.
Campaign Strategy & Execution Plan and execute affiliate activation campaigns supporting product drops, Shop events, seasonal peaks, and revenue goals.
Partner with content teams to supply creators with high-converting hooks, scripts, creative briefs, and optimized assets.
Collaborate with paid media to amplify top-performing creators via Spark Ads, Partnership Ads, or paid boosting strategies.
Performance Tracking & Reporting Analyze performance across creators, products, conversion pathways, and Shop KPIs to determine ROI and growth opportunities.
Build weekly and monthly reporting dashboards that translate data into actionable strategy recommendations.
Monitor Shop health—ensuring inventory accuracy, listing quality, ratings, and customer experience support creator success.
Cross-Functional Collaboration Partner with eCommerce, Operations, Creative, and Brand Management teams to ensure a frictionless affiliate experience.
Collaborate with TikTok representatives to stay ahead of creator marketplace trends, algorithm shifts, and new beta features.