TikTok Shop Creator & Affiliate Manager

Beauty By Earth•San Jose, CA

3d•Remote

About The Position

TikTok Shop Creator & Affiliate Manager Beauty by Earth is a fast-growing, clean beauty brand built on performance, integrity, and products that actually work. We sell across DTC, Amazon, retail, and marketplaces — and TikTok Shop is a major growth channel for our brand. This role sits at the intersection of creators, content, and commerce . If you understand what makes TikTok creative convert — and can turn creators into a real revenue engine — keep reading. The Role: The TikTok Shop Creator & Affiliate Manager owns the growth, performance, and profitability of our TikTok Shop channel. You will build and operate our creator and affiliate ecosystem end-to-end: sourcing and activating creators, seeding products, coaching content quality, and driving consistent GMV. This is a performance role with real accountability — including P&L ownership for the TikTok Shop channel . This is not a passive community or influencer coordination role. You are expected to understand what good TikTok creative looks like, coach creators toward higher-converting content, and continuously optimize for output and ROI.

Requirements

Deep understanding of TikTok as a platform and what drives performance
Strong creative instincts — you know a good hook when you see one
Experience coaching creators or affiliates to improve content quality and conversion
Comfort owning revenue and performance, not just relationships
Highly organized, execution-oriented, and data-aware
Clear communicator who can give direct, constructive feedback
Comfortable operating in a fast-moving, test-and-learn environment
Experience with creator, affiliate, or influencer programs (TikTok preferred)

Responsibilities

Own TikTok Shop channel performance, including GMV, efficiency, and contribution margin
Recruit, onboard, and activate TikTok Shop creators and affiliates
Seed products to creators at scale, tracking outcomes and ROI
Coach creators on how to produce high-converting TikTok content Hooks, angles, storytelling, lighting, pacing, edits, CTAs What converts vs. what just looks “nice”
Provide clear briefs, feedback, and performance guidance to creators
Build and manage creator communities (Discord and TikTok-native tools)
Keep creators engaged through announcements, challenges, competitions, rankings, and incentives
Run creator initiatives and campaigns designed to increase content volume and GMV
Ensure creators post consistently and align with performance expectations
Track creator performance across content volume, GMV, conversion, and ROI
Identify top-performing creators and double down; cut or deprioritize underperformers
Coordinate with internal teams on inventory availability, shipping, timelines, and offers
Maintain clean tracking systems and dashboards