Growth Marketing, Paid Acquisition

Chalk•San Francisco, CA

7d•Onsite

About The Position

Chalk is seeking a Growth Marketing Manager to lead paid acquisition and growth experimentation. This role is central to the marketing funnel, involving campaign planning and execution across various paid channels, collaboration on landing page optimization, and building essential reporting structures. The position requires a hands-on approach, utilizing analytical skills to drive growth through paid search and social media. The successful candidate will establish infrastructure for scalable growth, including tools, processes, and data flows, and conduct experiments that directly contribute to pipeline and revenue. This role involves cross-functional collaboration with teams like content, design, engineering, sales, and revenue operations, and reporting directly to the Director of Growth Marketing, VP of Marketing, and the broader GTM team. Success will be measured by qualified pipeline and customer acquisition, with significant autonomy granted to achieve these goals. The role is in-person, Monday through Friday, in NY, LA, and SF offices, with no remote or hybrid options available.

Requirements

3–5 years of B2B marketing experience, with at least 2 years running paid acquisition campaigns hands-on (LinkedIn and Google at minimum).
A strong analytical mindset — comfortable in spreadsheets, comfortable in dashboards (Hex, Looker, Tableau, or similar), and curious enough to keep asking why a number moved.
Comfortable working through the entire lifecycle of a prospect account, not just acquisition, but all the way through the sales funnel.
Working fluency with the modern B2B GTM stack: HubSpot or Marketo, GA4, ad platforms, and attribution tools.
Experience marketing a technical product to a technical audience.
Sharp written communication. You can write an ad, a landing-page headline, and a one-page brief that doesn’t bury the lede.
A balance of strategic thinking and tactical execution — you know when to zoom out for the big picture and when to dive into the details.
A bias toward shipping. You’d rather launch and learn than spend two months perfecting a plan.

Nice To Haves

Bonus if you’ve sold to data, ML, or developer teams.
Experience managing a PLG motion side-by-side with a Sales-led motion and knowing the metrics are fundamentally different for each.
Prior work at an early-stage infrastructure, developer tools, or data platform company.
A track record of building something from zero — a podcast, newsletter, conference talk, or side project that shipped and found an audience.
Experience leveraging AI tools like Claude for ad platform optimization.
Knowledgeable about when to leverage SEO/AEO to influence paid search and vice versa.

Responsibilities

Identify high-leverage paid channels and tactics to increase demo bookings and pipeline conversion — across LinkedIn, Google, programmatic, and the next channel that works.
Own and operate Chalk’s performance marketing programs end-to-end, with a focus on learning velocity, efficiency, and pipeline impact rather than vanity metrics.
Build and run a structured experimentation program: hypothesis → test → learn, across creative, copy, audiences, landing pages, and channels.
Partner with content, design, and engineering on landing-page strategy and conversion-rate optimization.
Own attribution and reporting end-to-end — set up dashboards, define source-of-truth metrics, and run the weekly read-out for the GTM team.
Collaborate with sales and revenue operations on ABM programs targeting our priority accounts in fintech, fraud, payments, and ML-heavy verticals.
Test new channels of growth where our ICP are having valuable conversations and we want to be present.
Find the leverage points others miss: where can we 10x our reach without 10x’ing our spend?