Growth Marketing Manager – Email & Webinar

Jobgether

7d • $90,500 - $113,250 • Remote

About The Position

This role focuses on driving engagement, pipeline creation, and customer lifecycle progression through email and webinar marketing programs. The position combines strategy, execution, and optimization, working cross-functionally with Campaigns, Product Marketing, Marketing Operations, and Business Development teams. You will own the end-to-end email marketing strategy, develop lifecycle nurture programs, and manage webinar promotion and follow-up. The role emphasizes data-driven decision-making, testing, and continuous improvement to maximize program performance. It is ideal for someone who enjoys being hands-on with marketing platforms, analyzing engagement metrics, and enabling internal teams to deliver high-quality campaigns. The work environment is collaborative, fast-paced, and focused on measurable impact across demand-generation channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 5–7 years of relevant B2B marketing experience, preferably in enterprise SaaS or fintech
• Hands-on experience with HubSpot or similar marketing automation platforms for email campaigns, workflows, segmentation, and reporting
• Experience managing webinars using Goldcast, ON24, Zoom, or equivalent platforms
• Familiarity with Salesforce or similar CRM systems
• Strong analytical mindset and experience turning data insights into actionable marketing decisions
• Excellent project management, organizational, and cross-functional collaboration skills
• Ability to manage multiple stakeholders and campaigns simultaneously
• Understanding of the customer lifecycle from acquisition to retention and advocacy
• Innovative, curious, and comfortable experimenting and iterating to optimize engagement

Responsibilities

• Own day-to-day email marketing strategy, execution, measurement, and optimization of targeted programs
• Build and enhance lifecycle nurture campaigns, event and webinar promotions, post-webinar follow-ups, and re-engagement initiatives
• Develop and implement advanced segmentation strategies using firmographic, behavioral, intent, and third-party data
• Define structured A/B and multivariate testing plans for emails, content, CTAs, cadence, and audience targeting
• Manage webinar promotion and lifecycle journey from registration through follow-up, ensuring alignment with pipeline priorities
• Serve as the subject matter expert for webinar platforms, establishing standards, templates, and best practices, and enabling internal teams
• Analyze email and webinar performance, providing actionable insights and recommendations for continuous optimization
• Collaborate with Marketing Operations, Product Marketing, and RevOps to deliver data-driven insights and ensure alignment with business objectives

Benefits

• Competitive base salary ($90,500 – $113,250) plus variable compensation and equity opportunities
• Fully remote work within the United States
• Health, dental, and vision insurance
• Life insurance and short & long-term disability coverage
• Retirement plan (401k)
• Paid vacation and holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees