Growth Marketing Manager, D2C

Mira Mace

9d•Remote

About The Position

Mira Mace pairs Medicare beneficiaries with a dedicated healthcare advocate who navigates appointments, insurance, and care coordination on their behalf. Our customers get the support of caring nurses while AI agents handle the tedious backend work — all covered by Medicare. We've felt the pain ourselves — the endless back-and-forth with insurance, surprise bills, and the lack of clarity when you just need answers. Too many people fall through the cracks, and we're determined to change that. Today, 24/7 personalized health assistance is only available to the rich or extremely sick. Our vision is for everyone to be able to afford a health assistant who knows your health history deeply, navigates the healthcare system on your behalf, and propels you to become the healthiest version of yourself. Our founding team brings a mix of strong technical experience from companies like Microsoft, Google, Meta, and Amazon, along with serial startup experience ranging from early bootstrapped ventures to Series D scale-ups. We are backed by Foundation Capital, DefineVC and top Silicon Valley angel investors.

Requirements

6-10 years in growth marketing, performance marketing, or demand generation, ideally at a DTC, health-tech, or regulated-industry startup.
Personally managed real ad spend on Google and Meta.
Experience managing agencies, freelancers, or vendors for campaign execution.
Experimentation-native mindset, thinking in hypotheses and designing structured tests.
Strong analytical instincts.
Enough design sensibility to concept a landing page and give actionable feedback on creative.
Clear, concise communication, especially in writing.
Bias toward speed and iteration.
AI-curious and hands-on, actively using AI tools in workflow.

Nice To Haves

Experience marketing to Medicare, senior, or caregiver populations.
Familiarity with healthcare advertising compliance (CMS guidelines, platform-specific health ad policies).
Experience with influencer marketing platforms or creator partnerships.
SEO/AEO experience, especially in health or regulated verticals.
Experience building a marketing analytics stack or dashboard from scratch.
Experience building AI-powered marketing workflows (e.g., using LLMs for ad copy generation, automated creative pipelines, AI-driven content production at scale).

Responsibilities

Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads, defining hypotheses around audiences, creative angles, landing pages, bidding strategies, and funnel steps.
Build our influencer marketing strategy from scratch, identifying creator archetypes, developing partnership frameworks, managing relationships with agencies, and measuring downstream impact on enrollment.
Own the marketing performance dashboard, instrumenting and monitoring every stage of the D2C funnel, diagnosing drops, identifying opportunities, and translating data into action.
Own the design and optimization of landing pages and content experiences that convert, working with the design lead to conceive, wireframe, and A/B test pages.
Develop the strategy for organic patient acquisition through search engine optimization and AI engine optimization (AEO), defining content roadmaps, keyword/topic strategy, and technical SEO priorities.
Experiment with AI tools and workflows to automate and accelerate the end-to-end marketing pipeline, with dedicated engineering support for custom tooling and integrations.