Growth Marketing Manager, Channel

Rippling People Center Inc.•New York, NY

51d

About The Position

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. Rippling's Channel ecosystem - our Accountant and Broker partners - is one of the company's most important growth engines. To scale this motion, we need a high performing inbound and nurture machine that can attract, educate, and activate partners at scale. We are hiring a Growth Marketing Manager, Channel to own performance marketing and lifecycle programs that drive partner engagement and referrals. You will manage a significant budget, run paid campaigns to bring new partners into the funnel, build and refine audiences, and design email and multi tactic programs that move partners from curiosity to active advocacy. You will be both strategic and hands-on: digging into data, setting experimentation roadmaps, building campaigns in our tools, and partnering closely with Channel Sales, Channel Marketing, Marketing Ops, and Analytics to hit aggressive growth goals for partner sourced pipeline. This is a major opportunity for a self starter who wants to build the growth engine behind one of Rippling's top company initiatives.

Requirements

3 to 5+ years of experience in growth marketing, performance marketing, or lifecycle marketing in a fast paced environment, ideally in B2B SaaS.
Proven experience owning or directly managing paid acquisition programs and budgets, with clear results against pipeline or revenue goals.
Deep, hands on experience managing campaigns in LinkedIn Ads, including audience strategy, campaign setup, optimization, and performance reporting for B2B audiences.
Strong audience and funnel mindset. You understand how to segment, target, and move distinct personas through awareness, consideration, and activation.
Comfort with the technical side of marketing. You either already work in tools like marketing automation, ad platforms, and CRM, or are eager to learn how to build audiences, set up campaigns, and troubleshoot issues yourself.
Basic Figma or similar design tool skills, and comfort working from templates to create and iterate on paid ad creative when design resources are constrained.
Hands on email and nurture experience. You know what good email and landing page experiences look like and how to test into higher performance.
Structured, data driven problem solving. You can analyze performance data, identify patterns, and turn insights into concrete next steps.
Excellent written and verbal communication skills, with a knack for concise, compelling copy tailored to specific audiences.
Bias toward action and experimentation. You are comfortable shipping, learning, and iterating rather than waiting for perfect information.
Strong organizational skills and the ability to juggle multiple projects, timelines, and stakeholders without dropping the ball.

Nice To Haves

Experience marketing to partners, resellers, accountants, brokers, or similar indirect channels.

Responsibilities

Own the Channel performance marketing engine
Manage a 6 figure annual budget to drive high intent inbound from Accountant and Broker partners through paid channels such as LinkedIn, Meta, review sites, and retargeting. Continuously optimize bids, audiences, and creative to hit cost and volume targets.
Build and refine partner audiences
Develop and maintain segmented audiences that reflect partner type, seniority, vertical focus, past engagement, and referral behavior. Use these audiences to sequence the right messages and offers at each funnel stage.
Design and execute growth experiments
Create experimentation roadmaps across ads, landing pages, offers, email sequences, and nurture touchpoints. Form clear hypotheses, run disciplined tests, interpret results, and scale winning tactics.
Own automated email nurtures for Channel
Build and optimize automated email programs that move partners from awareness to referral ready. Own segmentation, triggers, content, cadences, and measurement for these flows.
Create and iterate on ad creative
Partner with design and the broader growth team, and use Figma templates when needed, to quickly spin up and iterate on paid ad creative so campaigns can launch and evolve fast
Run the operational backbone of campaigns
Partner with Marketing Ops and Analytics to set up, QA, and launch campaigns. Ensure tracking, routing, and attribution are correct so that every inbound lead and partner action is visible in our systems.
Collaborate deeply with Channel GTM teams
Work closely with Channel Sales and wider Channel Marketing team to understand their goals, ensure growth programs are aligned to field needs, and share insights on which audiences, messages, and offers are working.
Analyze and communicate performance
Dive into data to understand what is working and what is not. Use SQL, spreadsheets, and internal dashboards to monitor performance, surface insights, and make recommendations to leadership.
Share and scale learnings across Marketing
Package up successful campaigns and insights so they can be adapted and reused by other teams and regions where it makes sense.