Growth Marketing Manager, ASO (Contract)

Kabam•Vancouver, BC

1d•CA$34 - CA$36•Onsite

About The Position

Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution. This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go-To-Market (GTM) strategy for upcoming new title launches. We prioritize applicants that can work on-site at our Los Angeles or Vancouver studio for this contract opportunity.

Requirements

2+ years in Growth Marketing and ASO within the mobile gaming industry.
Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google’s AI-organized "Guided Search".
Proficiency in AI-specific ASO tools (e.g., AppTweak) and LLMs for workflow efficiency.
Strong data-driven mindset with the ability to build growth models and forecast install impact.
Ability to manage high-volume storefront setups (iOS, Google Play, Epic, Steam) and track all changes meticulously.

Responsibilities

Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.
Develop strategy and execution to align with ongoing platform changes driven by AI.
Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.
Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.
Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.
Lead ASO requirements for new game preparation, including soft launch testing roadmaps and post-launch optimization.
Review all store pages before submission and act as the final sign-off for the PRM release gate.
Monitor app store trends, competitor strategies, and algorithm changes to maintain visibility rankings.
Advise on platform best practices for App Event Cards across the portfolio to optimize performance, partnering closely with PMM and Creative Services (CS).
Support Product Marketing in areas that are needed such as (but not limited to) execution, including copywriting, creative ideation/project management, etc.
If necessary, coordinate with PMM, PRM, CS, and BD to align ASO efforts with game calendars and platforms featuring opportunities.
Maintain the Platform Event Card Mastersheet and track performance metrics.
Monitor ASO KPIs (Impressions, Page Views, Downloads, CVR) and provide weekly/quarterly recaps.
Deliver weekly, monthly, and quarterly performance recaps to cross-functional stakeholders.
Conduct thorough keyword research and competitor analysis to identify high-impact optimization opportunities.
Partner with Data Science to build forecasting models and evaluate the business impact of storefront optimizations.
Track post-install engagement and retention signals, as the 2026 algorithm increasingly rewards sustained user value over simple download velocity.
Share ongoing trend updates that are impacting our organic installs and store presence to major stakeholders. Ensure to provide up to date information in real time and insights on how this can impact Kabam’s business.