Growth Marketing Manager AEO

NoGood•New York, NY

3d•Hybrid

About The Position

We are seeking a talented AEO Marketing Manager to join our team. This role is pivotal in driving growth through strategic management of AEO for NoGood and NoGood clients. This person will collaborate with development teams for site optimization, develop content strategies, and craft effective landing pages across various channels. The ideal candidate will have a proven track record of turning AEO into a profitable channel, strong technical acumen to troubleshoot and partner with developers, and the creativity to build high-converting landing pages.

Requirements

3+ years in digital marketing, with a focus on AEO strategy and execution.
Bachelor's degree in Marketing, Business, Computer Science, or related field.
Proven experience
Strong understanding of technical AEO principles, including website architecture, HTML, and structured data.
A solid background in technical SEO
Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs.
Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools.
Excellent project management skills with the ability to prioritize tasks and meet deadlines.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Creative thinking and problem-solving abilities to develop innovative marketing solutions.

Nice To Haves

Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus.

Responsibilities

Develop and execute a comprehensive SEO, AEO and content strategy to increase organic traffic and drive conversions.
Manage the blog, which includes improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying opportunities for optimization and growth.
Monitor and report on key AEO metrics, such as AI visibility, citations, traffic, and conversions.
Partner with the development team to implement technical AEO recommendations and site enhancements to enhance user experience and improve conversion rates.
Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs.
Implement A/B tests and analyze performance data to optimize landing page conversion rates.