Growth Marketing Lead

Method Co. • Philadelphia, PA

2d • Remote

About The Position

We are seeking a Growth Marketing Lead to develop and execute data-driven growth strategies across a portfolio of design-forward hospitality brands. This is a senior-level freelance or fractional opportunity for an experienced marketer who understands how to blend performance marketing, customer acquisition, and digital strategy to drive sustainable business growth. This role goes well beyond campaign management. The ideal candidate is a strategic thinker who can identify growth opportunities, optimize the customer journey, and leverage paid media, analytics, and experimentation to improve performance across multiple hotel and hospitality concepts. Experience working with boutique, luxury, lifestyle, extended-stay, or mixed-use hospitality brands is highly preferred.

Requirements

• Strategic thinking with hands-on execution.
• Multi-property hospitality marketing experience.
• Boutique or luxury hotel brands experience.
• Growth marketing strategy experience.
• Customer acquisition experience.
• Paid media management experience.
• Performance analytics experience.
• Conversion rate optimization experience.
• Experimentation frameworks experience.
• Marketing attribution experience.
• Hospitality demand generation experience.
• Ability to translate business objectives into measurable marketing strategies.

Nice To Haves

• 5+ years of experience in growth marketing, performance marketing, or digital acquisition.
• Hospitality industry experience strongly preferred.
• Experience managing paid media budgets ranging from $10K–$100K+ per month.
• Deep understanding of Google Ads, Meta Ads, GA4, and marketing analytics.
• Experience collaborating with revenue management teams.
• Familiarity with hotel booking funnels, direct booking strategies, and hotel metasearch platforms.
• Strong analytical and reporting skills.
• Agency experience managing multiple hospitality clients is a plus.

Responsibilities

• Develop and execute multi-channel growth strategies aligned with occupancy and business objectives.
• Identify new customer acquisition opportunities through data, testing, and market insights.
• Develop strategies to increase direct bookings while optimizing channel mix across brand.com, OTAs, metasearch, and partner channels.
• Partner with internal marketing, revenue management, and analytics teams to align growth initiatives across the portfolio.
• Build and maintain quarterly testing and optimization roadmaps.
• Own strategy and optimization across paid acquisition channels, including: Google Ads (Search, Display, Performance Max), Metasearch / Google Hotel Finder, Meta Ads, Audience Segmentation & Retargeting, Budget Allocation and Forecasting.
• Coordinate with internal teams to optimize landing pages, conversion paths, and overall campaign performance.
• Monitor key growth and acquisition metrics.
• Measure incremental revenue and marketing contribution across channels.
• Analyze customer behavior and attribution data.
• Deliver actionable reporting and strategic recommendations.
• Identify opportunities to improve campaign efficiency and conversion performance.
• Continuously test messaging, audiences, creative, and channel strategy.
• Work closely with Marketing & Creative Team, Executive Leadership, Revenue Management, and External partners and agencies as needed.

Benefits

• Opportunity for performance-based incentives tied to mutually agreed-upon objectives.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Equal opportunity employer and is committed to an inclusive workplace free from unlawful discrimination.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed