Growth Marketing Lead - FOUR (Remote)

Progressive Leasing•Remote - FL (EST), FL

1d•Remote

About The Position

Four Technologies is seeking a Growth Marketing Lead to own the discovery, engagement, and retention of shoppers for their Buy Now, Pay Later (BNPL) platform, with a strong focus on Gen Z and emerging customer segments. This is a senior individual-contributor role that leverages AI agents and automation to achieve departmental output. The position is not traditional; the lead will build content systems, run channels, activate creators, and handle all measurement themselves, focusing on strategy and creative direction. Four operates with an AI-first philosophy, using AI agents and automation to scale efficiently. The Growth Marketing Lead will own and advance Four's AI-powered content and growth engine, which scans culture, generates content, and distributes it across channels daily. This role offers an entrepreneurial opportunity to run growth like a business, owning the funnel, budget, experiments, and data storytelling. It reports directly to Four's President and collaborates with paid acquisition and data teams in a flat organizational structure. The role is fully distributed, requiring Eastern US time zone alignment, with periodic travel to Miami, FL, and Draper, UT.

Requirements

A degree in marketing, advertising, communications, or a related field — or equivalent demonstrated capability.
Demonstrated experience owning a modern marketing motion end-to-end — building content systems, running social channels, and shipping real campaigns through an internship, a personal venture, or a prior role.
Hands-on fluency with AI tools as build instruments: you orchestrate them to produce finished work and entire systems, not just casual prompting.
A portfolio of shipped work — content that went live, systems you built, and results you can point to.
Comfortable with technology-company tools: Git, Jira, Slack, and similar platforms are part of your workflow.
A bias toward going and getting the data you need to make a decision, rather than waiting for someone to hand it to you.
Entrepreneurial and self-directed — you don't wait for permission or a team to get things done, and you treat the function like a business you own.
Creative and data-driven in equal measure — you believe great marketing is the intersection of art and analytics.
Ambitious to a fault — you're not satisfied hitting a goal when AI gives you the leverage to multiply it.
Comfortable building the plane while flying it in a lean, fast-moving environment where you own outcomes end-to-end.
High integrity and attention to detail, especially around regulatory compliance.
Curious and improvement-oriented — you treat every campaign and every pipeline run as a learning loop that makes the next one better.
Eastern time zone alignment required; Miami-based is a plus but not required.
Comfortable with the pace of a high-growth fintech where priorities shift and speed matters.
Willing to travel periodically to Miami, FL and Draper, UT for strategic planning, team collaboration, and key events.

Nice To Haves

Miami-based is a plus but not a requirement.

Responsibilities

Own Four's organic growth strategy end-to-end — full-funnel from awareness to install to first order to repeat purchase — and translate company goals into a growth roadmap with measurable targets.
Own the brand-as-growth thesis: move Four from "a payment app" to a brand shoppers choose to follow, grounded in how people — with a heavy emphasis on Gen Z and emerging customer segments — actually discover and stick with brands.
Make Four's unique product offerings clear to shoppers — what Four does today and what's coming next — and articulate how Four differs from the competition and why it's the ideal way for people to pay.
Define the audiences, cultural territories, and content pillars that earn attention, and decide where to lean in, where to experiment, and where to walk away.
Partner with the broader team to connect growth initiatives to real business outcomes — installs, activated shoppers, and revenue, not vanity metrics.
Own and extend Four's automated content pipeline — real-time trend intelligence, content-brief generation, AI video and carousel production, compliance gating, and delivery — so it reliably produces the right content at the right moment.
Run a daily content motion across Instagram, TikTok, Facebook, and emerging channels, keeping quality and cultural relevance high while volume scales.
Continuously improve the engine — output quality, production cost, compliance coverage — so every run is better than the last, and document the playbooks and learnings in four-os so the system appreciates over time.
Evaluate and adopt emerging AI creation tools, and fold the ones that earn their place into the pipeline.
Own Four's brand voice and visual identity in practice — the standard for what Four sounds and looks like across every customer touchpoint.
Grow and engage Four's social communities, building a genuine two-way layer (community management and on-brand, compliant engagement) rather than a one-way broadcast.
Lead the organic engagement-and-recovery playbook that rebuilds reach and turns the audience into a community.
Use social listening across channels to understand what shoppers love, what confuses them, and what they wish Four did — and feed those insights back to Product so the experience keeps improving and the install base grows more easily.
Build and run Four's creator and influencer program — identify and brief the right micro-creators, activate them, manage budget, and turn social proof into reach Four can't manufacture on its own.
Prove creator-driven acquisition efficiency against paid benchmarks, and scale the partnerships that work.
Define the metrics that matter — reach, engagement, install, conversion, creator efficiency — and build the reporting that gives the team real-time visibility into what's working.
Run a disciplined test-and-learn loop: form a hypothesis, ship it, read the result, and scale, iterate, or kill on evidence.
Partner with paid acquisition and data on attribution and ROAS so every growth decision is grounded in real unit economics.
Partner closely with Compliance and Legal so that regulatory requirements — FTC endorsement and advertising guidelines, state disclosure rules, and BNPL-specific obligations — are built into the content workflow as a seamless step, not a bottleneck.
Maintain an auditable record of marketing approvals, and keep the pipeline's automated compliance guardrails current as rules evolve.

Benefits

Competitive Compensation
Opportunity to advance on the leadership track
Full Health Benefits: Medical/Dental/Vision/Life Insurance + Paid Parental Leave
Company Matched 401k
Paid Time Off + Paid Holidays + Paid Volunteer Hours
Employee Resource Groups (Black Inclusion Group, Women in Leadership, PRIDE, Adelante)
Employee Stock Purchase Program
Tuition Reimbursement
Charitable Gift Matching
Job required equipment and services