Growth Marketing Lead, Programmatic & Video

Brex•San Francisco, CA

7d•Hybrid

About The Position

Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels. You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation. This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex’s paid media strategy.

Requirements

7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.

Nice To Haves

Experience in fin-tech marketing or marketing to finance professionals.
Familiarity with product-led growth or hybrid demand models.
Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.

Responsibilities

Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.