Growth Marketing Lead, Guest Engagement

Airbnb

12d•$160,000 - $200,000•Remote

About The Position

The Engagement Growth Marketing team sits at the intersection of marketing, product, engineering, and data science, shaping the guest journey and driving meaningful top-line impact. As the Growth Marketing Lead, Engagement (Guest), you’ll help engage and convert guests exploring their next trip on Airbnb. You’ll join a high-performing team focused on building deeply personalized lifecycle experiences powered by insights, data, and real-time guest signals. You will define and execute the lifecycle strategy that turns guest interest into bookings. You’ll lead personalized email and push programs that help guests discover new pilot programs that Airbnb is testing into. You’ll partner with Creative, MarTech, MarOps, Analytics, Data Science, Product, and PgM to build a roadmap grounded in guest insights, experimentation, dynamic content, and ML/AI-based decisioning. You’ll bring strong strategic thinking, analytical rigor, and technical depth to turn insights into action. You’ll set clear priorities, align cross-functional partners, and ensure high-quality execution—while acting as a culture carrier who fosters a positive, collaborative, growth-minded team environment.

Requirements

10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
Strong understanding of lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
Exceptional prioritization and project management skills, able to manage multiple workstreams and deliver high-quality execution.
Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
Proven ability to influence cross-functional roadmaps and present strategy strategy and results clearly to senior leadership.
Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
Experience partnering effectively across Product, Engineering, Analytics, Creative, and Marketing teams.
Ability to balance growth objectives with customer experience and brand considerations.
Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Responsibilities

Lead strategy and lifecycle marketing execution across email and push - with a primary focus on new airbnb pilots.
Partner with global business teams to translate new airbnb pilots and promotional moments into effective customer journeys and campaigns.
Leverage segmentation, behavioral triggers and personalization to improve campaign performance and customer engagement.
Partner with Analytics and DS on segmentation approach, campaign performance, evaluate incrementality and translate findings and optimizations into leadership-ready recommendations.
Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality customer experiences across channels.
Leverage AI-driven insights, automation, and personalization capabilities to improve customer relevance and campaign performance.
Manage a structured experimentation roadmap across messaging, audiences, timing and channel mix to drive continuous program improvement.
Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
Work autonomously, learning tools and systems quickly and proactively moving work forward.