Growth & Marketing Engineer

Sent•New York City, NY

13d•Onsite

About The Position

We're hiring someone to take over and scale our growth engine - programmatic SEO, paid acquisition, conversion optimization, and the full product-led growth funnel. This system is already generating pipeline. Your job is to own it, improve it, and scale it so our CEO doesn't have to run it anymore. You'll own everything from top-of-funnel acquisition to signup-to-activation conversion. That means managing paid campaigns, scaling the SEO and content engine, running experiments on landing pages and onboarding flows, building lifecycle email sequences, and obsessing over the data that tells you what's working and what isn't. You'll work closely with engineering, sales, and product to turn developer traffic into paying customers. This isn't a brand marketing role and it isn't a management role. You'll be in the weeds every day shipping experiments, such as: launching programmatic content, building demand generation systems, automating lead qualification, etc. Ideal for someone highly technical who's early in their career but already knows how to run growth systems end to end.

Requirements

0–2 years in growth marketing, demand generation, or engineering at a startup
Highly technical - comfortable with code, data, and building things yourself
Proficiency with marketing automation and email tools
Strong analytical skills - comfortable with SQL, Google Analytics, or BI tools
Experience running A/B tests and optimizing conversion funnels
Data-driven decision-making with a bias toward experimentation
In NYC or willing to relocate

Nice To Haves

Experience marketing developer tools, APIs, or technical products
Familiarity with product-led growth motions and self-serve funnels
Front-end skills (HTML/CSS, React, landing page builders) for rapid experimentation
Experience with programmatic SEO or content-driven organic growth at scale
Experience with Clay, Clearbit, or similar enrichment tools for targeted outbound

Responsibilities

Acquisition & SEO Take ownership of Sent's existing programmatic SEO and paid acquisition engine
Optimize and scale paid channels with tight CAC and ROAS targets
Maintain and expand the content and SEO strategy that currently drives organic pipeline
Build and test landing pages, CTAs, and conversion flows continuously
Product-Led Growth Own the self-serve signup funnel from first touch to activated paying customer
Analyze signup-to-activation funnels, identify drop-off points, and ship fixes
Build automated onboarding, nurture, and re-engagement email sequences
Work with product and engineering to improve in-product conversion and activation triggers
Analytics & Experimentation Run A/B tests across landing pages, email, ad creative, and onboarding flows
Build and maintain growth dashboards covering the full funnel — traffic, signups, activation, revenue
Report on CAC, ROAS, channel efficiency, and cohort-level activation metrics
Use data to prioritize experiments and allocate budget
Cross-Functional Collaborate with GTM on product-led growth initiatives and technical content
Work with sales on lead scoring, MQL definitions, and handoff optimization
Partner with marketing on developer-focused campaigns, community, and content distribution