Growth Marketer

Boston Human Capital Partners • Boston, MA

21h • Hybrid

About The Position

We are seeking a dynamic and experienced Marketing leader to spearhead our marketing efforts across our diverse portfolio of consumer technology startups. The ideal candidate has a proven track record of taking products from the “0-1” stage successfully (0-1M users).

Requirements

• Proven experience in leading marketing efforts from the 0-1 stage.
• Exceptional writing and communication skills.
• Creative, high-energy, positive, fun, confident, and humble personality.

Nice To Haves

• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM software) is preferred.

Responsibilities

• User Acquisition (60-70%): ○ Develop and execute strategies to acquire high-value users. ○ Provide feedback to product managers and designers to enhance consumer value propositions and drive virtual growth features. ○ Collaborate with consultants on digital marketing efforts to ensure cost-effective user acquisition. ○ Utilize social media and influencer programs to grow product awareness and engagement. ○ Innovate and implement growth hacking techniques.
• Brand Clarity (15-20%): ○ Ensure absolute clarity and consistency for all our brands. ○ Work with a talented copywriter consultant to refine key messaging across products and websites.
• Market Research and Competitive Analysis (5-10%): ○ Conduct market research and analyze competitors to inform marketing strategies.
• Usability Testing (5-10%): ○ Participate in usability testing sessions led by our product team to understand customer interactions and identify improvement areas.
• Customer Support (5%): ○ Engage in email customer support to gain insights into customer experiences and feedback.

Benefits

• Competitive salary and benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed