Growth Marketer

Civic Roundtable

57d • $110 - $130

About The Position

We are looking for a Growth Marketer to drive awareness, mindshare, and build pipeline — someone who can connect the right message to the right channel at the right stage, experiment aggressively, and turn early signals into repeatable growth systems.
As the second member of the Marketing team, you'll help bring our initial growth strategy to life through campaigns, events, web experimentation, and targeted growth tactics. This role will have a budget for freelance and agency support, and will partner closely with Marketing, Sales, and external collaborators to test, learn, and scale what works.

Requirements

• Demand & lead gen experience — You have experience developing and executing growth programs that drive measurable pipeline growth
• Strong message-to-channel instincts – You know how to match messaging to audience, channel, and funnel stage, and you’re comfortable testing and refining along the way.
• Experimental mindset — You’re excited to try something, experiment, measure and iterate, approaching new motions with an eye for improvement
• Organized & detail-oriented – You can lead and manage multiple projects, prioritize what moves the needle, and work cross-functionally to keep things moving
• Collaborative and communicative — You value learning from others and building trust across teams in support of better outcomes
• Startup-ready & scrappy — You thrive in fast-moving environments and can execute independently
• 3-6 years of experience in growth, demand generation, or marketing, ideally in B2B SaaS, govtech, or another complex sales environment
• Experience partnering closely with Sales on multi-touch motions that support longer, multi-month sales cycles
• Hands-on experience with marketing, CRM, and analytics tools (e.g., LinkedIn Campaign Manager, HubSpot, Marketo, Salesforce, Attio, or similar)
• Comfortable working with funnel metrics, attribution, and performance reporting
• Proven project management skills, including clear planning, timelines, and cross-functional coordination
• Excited to work in a startup environment that values adaptability and a bias toward action

Responsibilities

• Develop and test hypotheses around message x channel x funnel stage (e.g., what resonates with CIO vs. program leaders, early vs. late stage)
• Experiment with lower-touch motions (email, social, content, communities) to improve conversion and velocity before scaling paid or high-touch programs
• Partner with Product Marketing to inform positioning and messaging based on learnings from growth campaigns
• Design and manage demand and lead generation activities from start to finish, including budgeting, forecasting, setup, and reporting to ensure cost-effective growth and maximizing return on investment
• Support account-based and priority-account marketing efforts aligned to sales goals and regional focus
• Design and manage nurture programs that move accounts from awareness → consideration → active pipeline
• Own and measure performance marketing efforts and build the infrastructure for reporting, scoring, and analyzing our data
• Partner with Sales and Marketing leadership to deliver clear funnel, pipeline, and campaign reporting that informs real decisions
• Help build and optimize CRM and marketing automation workflows (nurture tracking, sequences, data hygiene, reporting)
• Use data to prioritize crawl → walk → run improvements across data processes
• Build and run field marketing and regional strategies in partnership with Sales and Marketing (events, dinners, webinars, follow-ups)
• Manage promotion, execution, and follow-up to optimize pipeline impact
• Research and support conference and on-site event strategy, including collateral and logistics
• Collaborate to develop and execute Roundtable’s content calendar and distribution strategy across the blog, social media, email, media, and beyond
• Support content development by writing blog posts and social media posts, as well as creating content as needed (blogs, social posts, campaign copy, light visuals)

Benefits

• You’ll be an early hire — shaping and implementing key growth functions.
• You’ll work on real, mission-driven challenges that make government more effective.
• You’ll help shape the culture and direction of a fast-growing, venture-backed startup.
• Competitive salary ($110-$130) + meaningful equity as one of our first 25 employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed