Growth Marketer

Kikoff•San Francisco, CA

2d•$120,000 - $145,000

About The Position

Kikoff is seeking a high-caliber Growth Marketer to join their team, with the potential to grow into a lead role. This position is designed for a data-driven strategist adept at solving complex problems and pushing the boundaries of traditional marketing. The role involves operating at the intersection of technical execution, rigorous analysis, and creative strategy to launch high-impact campaigns. Initially, the Growth Marketer will collaborate with senior leadership to scale existing channels and refine creative assets, but will quickly transition to full ownership of campaigns and strategic initiatives. The ideal candidate moves with speed, values precision, and is ready to drive measurable business growth from day one. This is a full-time position with benefits and equity in a fast-moving and fast-growing environment.

Requirements

2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.

Nice To Haves

Experience in a fintech business or the D2C industry is a bonus

Responsibilities

Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.
Define, drive, and measure KPIs for each campaign.
Continually design and execute AB tests to make the most effective campaigns.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.