Growth Marketer - Digital Marketing

Vogo•Dallas, TX

1d•Hybrid

About The Position

Vogo is seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers. You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution. The ideal candidate is someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation. This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.

Requirements

5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross-functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency

Nice To Haves

Startup or high-growth company experience is a plus
Prior startup experience working at an early-stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience or marketplace products
Experience with marketing attribution modeling
Complex advertising account management experience
Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
Experience leveraging AI tools to generate marketing content (static image and short-form video)
Prior experience working with multiple brands

Responsibilities

Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly

Benefits

Competitive salary + equity
Top-tier laptop provided
100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Unlimited, guilt-free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities