Growth Manager - US to Ghana

LemFi

36d • Hybrid

About The Position

LemFi is seeking a Growth Manager – Ghana to drive the company's expansion within Ghanaian communities in the United States and Canada. This role involves significant travel across the USA to represent LemFi at community events, launch new markets, acquire users, and build community and partnership networks. The ideal candidate is an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. They will own growth outcomes for their assigned markets, acting as both a strategic thinker and hands-on operator deeply embedded in the communities served. The role requires close collaboration with Growth, Marketing, Product, and Operations teams, serving as the internal voice of the user to ensure LemFi’s offerings resonate locally and deliver measurable impact.

Requirements

• At least 5 years of experience in fast-paced environments, with a background in growth, sales, or marketing.
• Proven ability to work against targets and deliver measurable results.
• Strong ability to interpret data, track performance, and adjust strategies accordingly.
• Deep understanding of the Ghanian community in the United States.
• Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
• Self-motivated, proactive, and effective in a remote working environment.

Nice To Haves

• Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win.
• Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs.
• Data-Driven: You use insights and analysis to guide decisions and optimise performance.
• Biased to Action: You think critically, move quickly, and work independently in ambiguous environments.
• Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities.
• Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners.
• Flexible & Committed: You are willing to travel and work occasional weekends to support market growth.

Responsibilities

• Travel across the U.S. to attend events, expos, and community meetings representing LemFi as a brand ambassador and key point of contact.
• Build and expand LEMFi’s community network by networking with local leaders, partners, and organizations, setting up meetings and agreeing sponsorship for existing community events.
• Spend 3–5 days in a new U.S. city every few weeks, to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities.
• Develop and execute comprehensive user acquisition strategies tailored to Ghanaian ex-pat communities in the US.
• Own growth targets for assigned markets, consistently driving results across online and offline channels.
• Optimise campaigns using data and insights to improve performance against acquisition KPIs.
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
• Build and maintain strong relationships with community leaders and grassroots partners.
• Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.
• Ensure partnerships deliver mutual value and measurable outcomes.
• Conduct ongoing market research to understand user needs, behaviours, and preferences.
• Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.
• Serve as a strong internal advocate for the user, representing community perspectives in decision-making.
• Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.
• Promote LemFi through clear, persuasive communication across multiple channels.

Benefits

• Opportunity to make a meaningful difference where high performance is a lifeline for millions.
• Work on complex challenges with real, immediate impact.
• Put money back in families’ pockets and offer access to the previously excluded.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed