Growth Manager

TapBlaze • Los Angeles, CA

11h • $80,000 - $100,000 • Onsite

About The Position

We're looking for a data-driven Growth Manager to own user acquisition and ad monetization across our portfolio of free-to-play mobile games. You'll be responsible for profitably scaling our player base while maximizing ad revenue per user by balancing CPI, ROAS, and LTV to drive sustainable growth. This is a high-impact role that sits at the intersection of marketing, product, and analytics.

Requirements

• Strong understanding of mobile UA metrics, campaign structures, optimization levers and MMPs (i.e. Singular, Adjust, etc).
• Detect ad fraud, organic cannibalization and other abnormal behaviors to optimize campaigns.
• Familiarity with ad mediation tools, bidder/segment optimization, and in-game ad placements; proper setup for privacy and compliance.
• Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.
• Solid understanding of F2P monetization models, player LTV, and the relationship between UA and ad revenue.
• Self-driven and ownership mindset.
• Great attention to details; please include the phrase "beauty is in the details" in your application.
• 3+ years of experience in user acquisition, ad monetization, or growth marketing, ideally in mobile F2P gaming.
• Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field

Nice To Haves

• Master’s degree preferred.
• Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
• Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.

Responsibilities

• Plan, execute, and optimize paid UA campaigns across major channels (Meta Ads, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, and others).
• Manage and allocate UA budgets to maximize return on ad spend (ROAS) and hit LTV/CPI targets.
• Conduct creative testing (ad creatives, formats, messaging) in close collaboration with the creative team to improve conversion rates and lower acquisition costs.
• Monitor and analyze campaign performance daily, making real-time bid and budget adjustments.
• Build and maintain LTV models that incorporate both IAP and ad revenue to inform UA spend decisions.
• Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.
• Check ad quality and work with ad networks to reduce churn and increase revenue.
• Run A/B tests on ad placements and configurations to maximize ARPU without negatively impacting retention or player experience.
• Monitor fill rates, eCPM, ARPDAU, and other key ad revenue metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level