Growth Manager

Ruby Labs

4d • Remote

About The Position

One of RubyLabs’ portfolio companies is looking for a highly experienced and specialized Senior Growth Product Manager to join our team. The primary focus of this role is to drive top-of-funnel growth by optimizing funnel stages, leading to increased user registrations and payments. This role requires direct experience in managing and improving web funnels in a B2C environment.

Requirements

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.
• Strong collaboration skills to work effectively with cross-functional teams, including designers, developers, and data science teams.
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset, aimed at understanding pain points and optimizing the user experience.
• Experience building and executing strategic roadmaps for growth testing.

Nice To Haves

• Familiarity with leading agile software development ceremonies is a plus.

Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap to drive continuous improvement in the web funnel, ensuring strict quarterly KPIs are met and exceeded.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to implementation.
• Agile Ceremonies: Assist the Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the entire growth process, taking full responsibility for outcomes—from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring every step, from the first user interaction through registration and payment, is optimized for growth.
• User Pain Points: Deeply understand user pain points and behaviors, leveraging this knowledge to determine the most effective strategies for selling our product.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed