Growth marketers, digital marketing managers, e-commerce professionals who ride

Schneider SaddleryChagrin Falls, OH
1d$110,000 - $140,000Hybrid

About The Position

Growth marketers, digital marketing managers, e-commerce professionals who ride Opening Hook: Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine. About Schneiders Saddlery Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel. We're positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology. What Makes This Role Different This isn't a standard growth marketing role. We require TWO things most roles don't: Equestrian Background (Required): You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that's our DNA. AI Builder Skills (Required): You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code. The Opportunity Own the complete customer acquisition engine -- full-stack growth: Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships Platform Optimization: Shopify merchandising, UX, CRO, A/B testing SEO Strategy: Content-to-conversion mapping, product page optimization Amazon Execution: Channel strategy, agency management, marketplace growth Analytics: CAC tracking, LTV modeling, attribution, cohort analysis AI Systems: Build and deploy automations, agentic AI, rapid prototyping Key Responsibilities Manage six-figure ad budgets across multiple channels Build and execute A/B testing roadmaps for Shopify site Optimize conversion rates and reduce customer acquisition costs Build and deploy AI-powered automations for marketing operations Conduct data analysis and present insights to leadership Collaborate with Creative, Retention, and Sales teams Manage external agencies (paid search, paid social, Amazon) Apply equestrian knowledge to messaging, creative, and product strategy What Success Looks Like (Year 1) Acquire 10,000-20,000 new customers at target CAC Drive $2M-4M in incremental revenue Improve site conversion rate by 50-100 basis points Launch 2-3 new profitable marketing channels Scale Amazon to $500K-1M+ revenue Deploy AI systems that automate 20-30 hours/month of manual work

Requirements

  • Active or former equestrian (rider, horse owner, or deep enthusiast)
  • 5-7 years in growth marketing, performance marketing, or DTC e-commerce
  • Portfolio of AI tools/automations you've BUILT (not just used)
  • Hands-on Shopify (or similar e-commerce platform) experience
  • GA4 and SQL for analytics
  • Paid advertising expertise (Google Ads, Meta Ads)
  • CRO and A/B testing methodology knowledge
  • Growth mindset: admits mistakes quickly, always learning

Nice To Haves

  • Horse owner or active rider (any discipline)
  • Built production AI systems or deployed agents
  • "Vibe coding" practice (using Claude/ChatGPT to build things daily)
  • Experience in niche/community-focused brands
  • Systems-thinking: builds processes that run without you

Responsibilities

  • Manage six-figure ad budgets across multiple channels
  • Build and execute A/B testing roadmaps for Shopify site
  • Optimize conversion rates and reduce customer acquisition costs
  • Build and deploy AI-powered automations for marketing operations
  • Conduct data analysis and present insights to leadership
  • Collaborate with Creative, Retention, and Sales teams
  • Manage external agencies (paid search, paid social, Amazon)
  • Apply equestrian knowledge to messaging, creative, and product strategy

Benefits

  • Health, dental, vision insurance
  • 401(k) with company match
  • Professional development budget
  • AI tools and software budget
  • Remote-friendly/hybrid work options
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