Digital Marketing and E-Commerce Specialist

Wearwell•Smyrna, TN

19h•$77,000 - $86,000•Hybrid

About The Position

Join our Team - Come for a Job Stay for a Career! Wearwell is a global industry leader in the anti-fatigue matting market. Our team members are more than just another number - they are family. As our business grows, so must we. We are seeking a Digital Marketing and E-Commerce Specialist to join our team! Incumbent is responsible for developing and implementing effective digital marketing and ecommerce strategies to drive brand awareness, monitor online traffic, and support lead generation and ecommerce conversions. This is a hybrid role/working environment (2 days virtual/WFH). Pay Range $77,000 to $86,000

Requirements

2+ years' experience supporting and executing digital marketing and ecommerce programs.
Bachelor's degree and/or equivalent education, training, and job-related experience.
Knowledgeable of ecommerce operations and processes, catalog management, merchandising, ecommerce email marketing, and lead generation and nurturing.
Experience using ecommerce software and using email marketing systems, content management systems, CRM systems (Salesforce) for delivering and managing marketing campaigns.
Working knowledge of Adobe Creative Suite tools.
Experience using standard Google digital marketing tools, GA4, Google Ads, Search Console, Merchant Center, Tag Manager etc.
Able to troubleshoot website and webpage problems and suggest remedies.
Demonstrate a record of successfully working as a team, leveraging in-house experts as well as partnering with external agencies.
Good analytical and critical thinking skills.
Proficiency with Microsoft Office Suite (Word, Excel, and PowerPoint).
Effective verbal and written communication skills.
Demonstrate initiative, professionalism, and integrity.
Participate in video calls/team meetings via web camera.
Reliable attendance is necessary.

Responsibilities

Manage and maintain the company's websites and e-commerce platform in coordination with internal team and 3rd party web development team.
Actively prioritize website enhancement requests and seek opportunities to build effectively for scale based on best practices.
Manage, maintain, and enhance website features and functions; actively contributing to new website design and launch activities.
Responsible for ecommerce store management, marketing, merchandising and catalog management.
Support corporate email marketing programs and expand ecommerce email marketing campaigns.
Develop and edit marketing copy, promotions, blogs, and materials related to ecommerce marketing and promotion.
Responsible for the delivery of SEO-related tasks and deliverables, tracking and reporting.
Manage digital marketing efforts related to: Paid Search, Paid Social, CPC Programs, Organic Search and SEO, ABM (Account Based Marketing), Buyer Reviews, Loyalty programs etc.
Deliver weekly digital campaign performance reports to business owners.
Proactively collaborate with internal stakeholders leveraging all technologies within the organization.
Keep pace with industry trends and developments. Make recommendations accordingly.
Position may require occasional overnight travel.
React positively to change and perform other duties as requested.

Benefits

Competitive pay and time off - 80 hours vacation in your first year!
Comprehensive Medical Dental and Vision Plans - including Prescription Drug Coverage
Next Day Pay through Payactiv
401k Retirement Plans with generous company match!
Tuition Reimbursement
Student Loan Repayment assistance
Basic Life Insurance and AD&D
Long-term Disability coverage
Referral Rewards
Discounts programs and optional supplemental plans
A business casual work environment and
A company culture founded on integrity, accountability, and respect.