Growth Lead

Pallet•New York City, NY

2d•Onsite

About The Position

Pallet is building AI Agents to transform logistics — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started. Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow logistics teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time, and integrate directly with customer systems. As logistics providers look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep industry expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company in logistics. Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of logistics tech. You could be running Growth anywhere, why us? Join a well-funded, high-growth startup on the path to IPO ($50M raised, 700% revenue growth in 2 years, targeting a $6T market) Own the pipeline number for a company where every channel you build visibly moves the trajectory Help transform a massive industry and scale us toward a $10B+ business About the opportunity We're hiring a strategic Growth Lead to own our pipeline goals across all of our channels — with a particular focus on paid media, out-of-home, field marketing, and email marketing. You'll partner closely with marketing, sales, product, and engineering to turn open-ended demand problems into a repeatable, compounding pipeline engine. This is a high-ownership, full-stack seat where what you ship this quarter shows up directly in the pipeline we generate. Why this role is different You own the number. This isn't one narrow channel — you're accountable for pipeline across every channel we run, with the autonomy to figure out the open-ended problems A full-channel canvas: paid media, out-of-home, field/events, and email/lifecycle, plus website conversion, SEO, affiliates, and entirely new acquisition models You build the growth engine itself (tracking, attribution, experiment systems, scalable channels) — infrastructure that outlasts you. For technical candidates, that means building your own tooling instead of waiting in an engineering queue Surround yourself with top-tier talent and fast-track your career toward leading a growth team

Requirements

5+ years in a growth, demand generation, or performance marketing function, with a track record of owning outcomes (pipeline/revenue, not just work streams)
Hands-on experience running paid media across search, social, and/or programmatic, with real budget ownership
Experience with field/event marketing and/or out-of-home campaigns, and the discipline to measure them against pipeline
Email and lifecycle marketing chops — building programs that actually convert, not just send
Comfort with GTM and marketing execution tooling — HubSpot, Clay, Unify, and marketing analytics/attribution, or similar
A bias for action and genuine urgency — you ship scrappy versions to learn fast and treat speed as a default, not a heroic exception
Highly creative and outcome-driven, and unafraid of failure — you treat ninety-nine failed experiments as the price of the hundredth

Nice To Haves

Programming/technical ability to build your own tooling
Comfortable operating at high intensity (50–60 hour weeks) in a fast-moving, in-office environment

Responsibilities

Own pipeline: take ownership of Pallet's pipeline targets and build the end-to-end tracking and attribution to prove your impact — not vanity metrics, but pipeline you can trace
Run paid media: plan, launch, and optimize campaigns across search, social, and programmatic; own the budget and any agency relationships, and drive toward efficient CAC and pipeline contribution
Own out-of-home: design and measure OOH (billboards, transit, event-adjacent placements) with a clear line back to pipeline, not just impressions
Lead field marketing: own field and event strategy — industry conferences, dinners, roadshows — that both generates net-new pipeline and accelerates existing deals with sales
Build email/lifecycle: design nurture and lifecycle programs that convert new demand and re-engage the existing base
Run growth experiments: design, execute, and analyze a high volume of experiments from hypothesis to conclusion — with resilience, rigor, and speed
Scale what works: once an experiment validates a channel, operationalize it into a repeatable, automated, durable engine that produces predictable pipeline — not a one-off hack that spikes and decays
Lead cross-functional projects: partner with marketing, sales, product, and operations to lead the projects most critical to Pallet's growth
Solve abstract problems: tackle open-ended distribution challenges, from expanding our total addressable market to exploring entirely new acquisition models