Growth Lead

Pallet•San Francisco, CA

2d•$135,000 - $225,000•Onsite

About The Position

Pallet is seeking a strategic Growth Lead to take ownership of pipeline goals across various channels, with a strong emphasis on paid media, out-of-home, field marketing, and email marketing. This role involves close collaboration with marketing, sales, product, and engineering teams to establish a repeatable and compounding pipeline engine. The Growth Lead will be responsible for building the growth engine itself, including tracking, attribution, experiment systems, and scalable channels. This is a high-ownership, full-stack position where the impact of work done in a quarter will be directly reflected in the pipeline generated.

Requirements

5+ years in a growth, demand generation, or performance marketing function with a track record of owning outcomes (pipeline/revenue).
Hands-on experience running paid media across search, social, and/or programmatic with budget ownership.
Experience with field/event marketing and/or out-of-home campaigns and the discipline to measure them against pipeline.
Experience building email and lifecycle marketing programs that convert.
Comfort with GTM and marketing execution tooling such as HubSpot, Clay, Unify, and marketing analytics/attribution platforms.
A bias for action and genuine urgency, with the ability to ship scrappy versions to learn fast.
Highly creative and outcome-driven, unafraid of failure.
Comfortable operating at high intensity (50–60 hour weeks) in a fast-moving, in-office environment.
Bonus: programming/technical ability to build own tooling.

Responsibilities

Own pipeline targets and build end-to-end tracking and attribution to prove impact.
Plan, launch, and optimize paid media campaigns across search, social, and programmatic, managing budget and agency relationships to achieve efficient CAC and pipeline contribution.
Design and measure out-of-home campaigns (billboards, transit, event-adjacent placements) with a clear line back to pipeline.
Own field and event strategy, including industry conferences, dinners, and roadshows, to generate net-new pipeline and accelerate existing deals.
Design nurture and lifecycle programs to convert new demand and re-engage the existing customer base.
Design, execute, and analyze a high volume of growth experiments from hypothesis to conclusion with speed and rigor.
Operationalize successful experiments into repeatable, automated, and durable engines that produce predictable pipeline.
Partner with marketing, sales, product, and operations to lead critical growth projects.
Tackle open-ended distribution challenges, including expanding total addressable market and exploring new acquisition models.