Growth & Demand Generation Manager

WSCAD GmbH • Charlotte, NC

2d • Hybrid

About The Position

WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our
platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S.,
we are hiring a Growth & Demand Generation Manager.

Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline
of qualified leads for our sales team. This role is not about brand campaigns or marketing
creativity for its own sake. It is about measurable growth through data-driven marketing.

Requirements

• 2–8 years of experience in B2B digital marketing
• experience generating pipeline for SaaS or technical products
• strong analytical skills and comfort with marketing data
• experience managing paid acquisition channels
• experience building dashboards and campaign performance reports
• familiarity with marketing automation and CRM systems
• measures everything, runs structured experiments, and makes decisions based on data

Responsibilities

• Pipeline Generation You are responsible for building a measurable lead generation engine. Your success metric is qualified pipeline created, not impressions or clicks. Examples: LinkedIn campaigns targeting electrical engineering decision makers Google Ads targeting electrical engineering software searches industry newsletter sponsorships retargeting funnels email lead nurturing campaigns
• Funnel Optimization You will continuously improve the funnel: traffic → leads → MQL → sales opportunities. This includes: conversion optimization of landing pages A/B testing of messaging and offers campaign ROI analysis improving cost per lead and cost per opportunity
• Marketing Analytics Every activity must be measurable. You will: build dashboards for campaign performance track CPL, CAC, pipeline contribution identify which channels produce real opportunities shut down underperforming campaigns quickly
• Marketing Systems You will manage and optimize the marketing tech stack, including tools such as: HubSpot CRM platforms such as Microsoft Dynamics or similar marketing automation workflows lead scoring and lead routing Clean data and measurable funnels are critical.

Benefits

• Competitive salary with performance-based bonus
• Flexible working hours and hybrid work options
• Comprehensive benefits package (health, dental, vision, 401(k))
• Ongoing training and professional development programs (Onboarding in Munich, Germany)
• Career growth opportunities in a fast-growing international company
• A collaborative, innovative, and supportive team culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed