Growth Creative Strategist (Remote) | Newsletter & DTC growth agency ✍️📈

Atomic HR•Miami, FL

17h•Remote

About The Position

This is a Growth Creative Strategist role at the intersection of research, strategy, copy, and performance. The role involves turning audience insights into ad concepts and briefs that designers/editors execute into top-performing assets, and explaining the "why" behind results to clients. While not responsible for launching campaigns or managing budgets, Meta campaign fluency (metrics, creative performance signals, testing logic) is required to interpret results and guide next steps.

Requirements

A strong portfolio of high-performing direct-response ads with proven results
Experience in DTC and/or e-commerce environments
Exceptional copywriting skills, with a sharp focus on hooks, benefits, and compelling CTAs
Strategic thinking and a solid understanding of audience psychology
Confidence using data and KPIs to iterate and improve creative performance
Clear, professional English communication skills (written and spoken)
Working knowledge of Meta campaigns — enough to confidently analyze performance and suggest what to test next
Experience in client-facing roles, with the ability to communicate insights, ideas, and performance clearly

Nice To Haves

Newsletter growth exposure
Familiarity with Meta Ads Manager + Ad Library (for context and creative research)
Remote, async-first collaboration comfort

Responsibilities

Research audience motivations, objections, and behaviors across channels
Develop conversion-focused creative strategies + ad angles
Write hooks, scripts, and copy across formats (static, video, UGC, advertorial)
Prepare detailed briefs for designers and editors
Review performance data (e.g., CTR, CVR, CPA/ROAS) and refine messaging/angles based on learnings
Collaborate directly with the founder + creative team on campaign direction
Join client calls to present insights, creative rationale, and performance takeaways