Growth Commercialization Lead

Velera

1d•Remote

About The Position

Velera is seeking a Growth Commercialization Lead responsible for leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies. This role serves as the bridge between product development and revenue teams, ensuring new offerings meet market needs, are commercially viable, and are effectively adopted by customers. The role works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.

Requirements

Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required.
7+ years of experience in sales, commercial strategy, account management, or product commercialization.
Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
Proven experience launching new products or services in a B2B or B2C environment.
Strong cross-functional leadership and project management skills.
Excellent communication and relationship-building abilities.
Experience working in a matrixed organization with cross-functional teams.
Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot).
Experience with pricing strategy, value-based selling, or consultative sales models.
Ability to balance strategic planning with hands-on execution.

Responsibilities

Support commercialization efforts for new products, services, and solutions across the organization.
Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch.
Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies.
Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
Identify key target segments and contribute to sales planning, pricing, and packaging strategies.
Assist account management teams in understanding new offerings and articulating value to existing clients.
Partner with account teams to identify early adopters and strategic launch partners for new initiatives.
Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.
Perform all other duties as assigned.