Growth Associate, Paid Media

HoneydewNew York, NY
Hybrid

About The Position

Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, from prescription to retail. Our tech-forward dermatology experience helps people with chronic skin conditions access licensed specialists, FDA-approved treatment, and ongoing support in record time (24 hours vs. an industry average of 6 months). Honeydew is the future of skin health — digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and powered by AI. This role is part of the Honeydew Growth team, focused on redefining how Americans access dermatology care by tackling barriers in access and cost. The position is hands-on for someone early in their growth career who wants real ownership fast. You'll run the brief pipeline, prep and QA ads for launch, support agency partnerships, and own reporting. It offers a front-row seat to a high-velocity paid social engine with a clear path to grow as the channel scales. The team is based in New York City.

Requirements

  • 1–3 years in paid social, growth, or marketing operations at a consumer brand or agency.
  • Demonstrated ability to brief high-performing ad creative (static and video).
  • Hands-on experience with Meta and TikTok Ads Managers, comfortable trafficking, QA-ing, and launching creative at volume (75+ unique ads a week).
  • Highly organized, able to run a high-volume, fast-moving brief pipeline without dropping details.
  • Comfortable with performance data, able to pull and read reports and turn numbers into a clear recap.
  • Sharp QA instincts to catch small issues before they go live.
  • Humble, scrappy, and entrepreneurial mindset, excited to learn fast, take on ownership, and grow with the channel.

Nice To Haves

  • Basic creative, design, or video editing literacy.
  • Familiarity with analytics tools (GA4, Looker Studio, or similar).
  • Exposure to healthcare, telehealth, or another regulated space.

Responsibilities

  • Own the production brief pipeline, taking over the bulk of briefs for the creative lead and contracting editors, and reviewing incoming content from the new videographer.
  • Prep and QA ads for launch on Meta and TikTok, ensuring correct trafficking, clean naming, and readiness for launch.
  • Support the agency partnership by reviewing and helping push approvals and prep with their media buyer.
  • Own reporting, pulling Meta reports for creative recaps and supporting funnel analytics.
  • Keep concept-to-launch moving so senior operators can focus on partnerships, talent, and cross-channel strategy.

Benefits

  • Equity in Honeydew
  • Flexible PTO
  • Great health, vision, and dental insurance
  • 401k w/ company match
  • One Medical, Kindbody, Talkspace, and HealthAdvocate membership
  • A company MacBook & monthly internet stipend
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