Growth Analytics Manager

Perfected Claims

2d • $90,000 - $120,000 • Remote

About The Position

The Growth Analytics Manager builds, owns, and manages Perfected’s full digital funnel, ensuring marketing performance is measurable, attributable, and tied directly to client goals. In this role, you will build the data infrastructure, tracking systems, and reporting frameworks that provide visibility from first touchpoint to lead submission to signed client. Your work enables marketing effectiveness to be clearly understood, ensuring smart investment decisions, initiative prioritization, creative optimization, and continuous improvement across the funnel. You own attribution, marketing analytics, and the technology stack that connects campaign tracking to lead management. You also oversee the systems and processes that ensure marketing-generated leads flow seamlessly into intake and conversion. You help us answer whether our marketing is working and inform cross-functional teams what to do next.

Requirements

• 5–8 years of experience in growth analytics, marketing analytics, or campaign data-focused roles.
• Strong experience with attribution modeling, funnel analytics, and performance measurement.
• Deep understanding with analytics and BI tools (Google Analytics, Looker, PowerBI, and similar).
• Experience working with CRM systems and understanding lead pipelines from acquisition through conversion.
• Experience with marketing technology stacks, tracking implementation, and data governance best practices.
• Strong analytical thinking and the ability to translate complex performance data into clear insights and actionable recommendations.
• Experience operating in fast-paced, growth-oriented environments.

Nice To Haves

• Experience in high-intent lead generation environments such as legal services, healthcare, financial services, or similar industries is a plus.

Responsibilities

• Attribution & Data Infrastructure
• Design and maintain attribution models that connect marketing efforts to downstream outcomes, including qualified leads and signed clients.
• Build and oversee tracking systems across all marketing channels to ensure accurate and consistent data collection.
• Own the integrity, governance, and reliability of marketing data across platforms, CRM systems, and internal tools.
• Continuously refine attribution methodologies to improve visibility into marketing performance.
• Funnel Analytics & Performance Insights
• Develop dashboards and reporting systems that provide clear visibility into full-funnel performance.
• Define and standardize key metrics that measure marketing effectiveness beyond lead volume, including lead quality and signed client outcomes.
• Analyze funnel performance to identify bottlenecks, drop-off points, and opportunities for improvement.
• Translate complex data into clear insights and actionable recommendations for marketing and operations teams.
• Marketing Technology & Data Systems
• Own the marketing technology stack, including analytics platforms, CRM integrations, and tracking tools.
• Ensure seamless data flow between marketing platforms and intake systems in partnership with Product and Business Operations.
• Establish and enforce campaign tracking frameworks, including tagging, naming conventions, and data governance standards.
• Evaluate and implement tools that improve measurement accuracy and operational efficiency.
• Lead Lifecycle & Measurement
• Ensure all marketing-generated leads are properly tracked, attributed, and measurable through every stage of the funnel.
• Partner with Operations to improve lead routing, enrichment, and intake visibility.
• Define measurement frameworks for experiments and evaluate performance across campaigns and funnel stages.
• Provide insights that inform budget allocation, channel strategy, and overall growth decisions.

Benefits

• Time Off: PTO (15 days, earned on an accrual basis; increases at 3rd and 5th anniversary), sick leave (10 days, earned on an accrual basis), paid holidays (14) and floating holidays (2 days).
• Health & Wellness: Comprehensive medical, dental, and vision coverage.
• Flexible Spending & Savings: FSA and HSA options to help manage healthcare costs.
• Protection & Security: Short- and long-term disability and basic life insurance.
• Future Planning: 401(k) retirement plan with a 5% company match.
• Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed