Growth Acquisition & Product Lead

Wonderly

5d•$275,000 - $600,000•Remote

About The Position

Wonderly is seeking a Growth Acquisition & Product Lead to develop new acquisition channels for home services businesses. The role involves taking a new channel from inception to a repeatable growth loop, including thesis formation, creative development, ad buying, software building, and performance analysis. The position requires a hands-on approach to experimentation, data analysis, and system building, with the goal of automating customer acquisition at scale. The successful candidate will report directly to the Co-Founder and COO and will be responsible for driving qualified homeowner demand and closed-won revenue.

Requirements

Hard worker who is extremely scrappy and resourceful
Ability to execute across a growth problem: buying ads, making creative, building software tools with AI, launching landing pages, and getting the details right
Quantitatively strong and can diagnose performance data, with good intuition for CPM, CTR, conversion rate, lead quality, CAC, payback, and downstream revenue
Hands-on experience buying ads or operating a growth loop on at least one meaningful channel
Engineering or quantitative background and comfortable with APIs, analytics tools, SQL, and data pipelines
Learns quickly, writes clearly, and turns ambiguous problems into concrete experiments, decisions, or operating processes
Thinks clearly from first principles and can form a strong point of view quickly
Can handle a lot of feedback without becoming defensive, and embraces learning and growth
Excited to be held to the highest standard
Takes ownership when things break and stays focused on the outcome

Nice To Haves

Founders or early employees who have built a growth function, product, or operating system from scratch
Paid acquisition or growth operators who have personally managed campaigns, creative, budgets, and outcomes
Quantitative traders who have scaled a trading strategy or found a durable edge
Growth engineers, quantitative analysts, or technical operators who enjoy turning messy data and experiments into repeatable systems

Responsibilities

Find and build new paid channels for acquiring high-quality homeowner leads
Take a channel from zero to one by forming the thesis, making the creative, buying ads, building software, and iterating toward a repeatable growth loop
Build creative, experimentation, data, and quality-control systems that work across many customer accounts
Run and improve our Meta acquisition channel, with the potential to take it over end to end
Analyze performance from CPM and CPL through lead quality, downstream conversion, and closed-won revenue, then fix the highest-leverage bottleneck
Work with our website builder, intake form, lead-scoring, data, and engineering systems, then manage the operations people and engineers needed to scale channels that work