Group Sales Representative - Georgia Tech

ASM Global•Atlanta, GA

4d•Onsite

About The Position

Legends Global partners with teams, stadiums, and owners to strengthen sales and partnership results. As an extension of your team, our sales experts work diligently with your management and staff to create custom solutions and programs to meet your needs and goals. We delve deep to understand your values, market, and target audience to help solve problems and drive your organization forward. The Group Sales Representative is responsible for driving ticket revenue across Georgia Tech Football, Men’s Basketball, and Baseball, with a primary emphasis on football group ticket sales. While group inventory will be the core focus, this is a full-menu sales role including season tickets, mini-plans, premium offerings, and single-game products. This position requires a self-motivated, competitive sales professional who thrives in a high-activity environment and is committed to generating new business while servicing and growing existing accounts. The ideal candidate is relationship-driven, disciplined in prospecting, and motivated to exceed revenue goals. Reporting to the Director, Ticket Sales & Service, this role is part of an integrated ticket sales team and works closely with the Alexander-Tharpe Fund, Georgia Tech Athletic Ticket Office, and Marketing team to drive group revenue across the Atlanta market.

Requirements

1+ years of sales experience within sports industry preferred.
Ability to work in a team environment with a competitive, goal-oriented mindset.
Ability to handle a heavy volume of outbound and inbound phone calls, emails, and text messages.
Strong verbal and written communication skills with ability to effectively prospect, influence, and close new business.
Excellent time management and organizational skills; coachable and open to feedback.
Ability to work flexible hours including nights, weekends, and game days.
Experience with CRM, ticketing platforms, and sales automation tools is a plus.
Bachelor’s degree in Marketing, Business, Sales, Communications, or related field is a plus.

Responsibilities

Generate revenue through the sale of group tickets, season tickets, mini-plans, premium seating, and hospitality packages for Georgia Tech Football, Men’s Basketball, and Baseball.
Utilize outbound prospecting and community engagement strategies to supplement sales calls, virtual presentations, in-venue tours, and face-to-face appointments.
Develop relationships with Atlanta-area businesses, schools, youth sports organizations, military groups, nonprofits, and alumni networks with the goal of securing new group sales revenue.
Manage and grow a yearly book of business through upselling, cross-sport selling, referrals, excellent customer service, and thoughtful retention strategies.
Collaborate with ticket operations, development, marketing, and fan experience teams to develop and execute theme nights and group experiences.
Effectively utilize Salesforce CRM, Paciolan ticketing system, and outreach automation to document activity, track pipeline, and forecast revenue.
Participate in weekly sales meetings, training sessions, and performance reviews.
Work non-traditional hours including nights, weekends, and game days to support clients and sales initiatives.