Group Sales Manager

National Ability Center • Park City, UT

1d • Onsite

About The Position

The Group Sales Manager is responsible for identifying, cultivating, and closing new group business for the National Ability Center, while also growing return visits among past participants. This role builds and manages a sales pipeline, working in close partnership with the Reservations team and Program Facilitators to ensure groups are well-matched to programming, lodge capacity, and staffing. The ideal candidate blends a genuine, empathetic understanding of the adaptive sports and disability community with disciplined sales practice which includes forecasting, pipeline management, and sales planning - to consistently grow group experiences and lodge utilization. This is a full-time position with benefits, on-site 5 days per week.

Requirements

• Experience in a sales, business development, or group/account management role.
• Non-profit experience, preferably within the adaptive sports, disability services, or recreation industry.
• Hands-on experience using Salesforce for pipeline and forecast management.
• Experience with business intelligence tools for reporting and forecasting.
• Demonstrated ability to apply forecasting methodologies and build a lead-to-close process.
• Experience participating in sales planning as part of a sales and operations planning (S&OP) process.
• Ability to pass a pre-employment background check.
• Must be legally authorized to work in the United States. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility.

Nice To Haves

• Prior experience recruiting or booking groups for a lodge, camp, retreat center, or similar hospitality/programming environment.
• Experience working with individuals with disabilities or within the adaptive sports community.
• Familiarity with GoMeddo or similar scheduling/booking tools used alongside Salesforce.
• Established network within schools, veteran organizations, clinics, or corporate partners relevant to group recruitment.

Responsibilities

• Identify and prospect new group opportunities, including schools, clinics, veteran and military organizations, hospitals and rehabilitation centers, corporate partners, and other adaptive sports or disability-serving organizations.
• Build and manage a sales pipeline of prospective group bookings, from initial outreach through proposal, booking, and stay.
• Represent the NAC at conferences, trade shows, community events, and partner meetings to generate new group leads.
• Develop tailored proposals and pitches that align a group's goals with NAC programming, lodging, and adaptive sports offerings.
• Partner with Reservations and Program Facilitators to identify past participants and groups who are strong candidates for return trips.
• Proactively reach out to former participants to schedule repeat visits, building long-term relationships that support retention and lifetime value.
• Coordinate with Program Facilitators to ensure returning groups' evolving needs and goals are reflected in future programming.
• Maintain accurate, up-to-date pipeline and forecast data in Salesforce, including stage, probability, and expected timing of group bookings.
• Apply forecasting methodologies to project group revenue, participant experiences, and lodge occupancy across upcoming seasons.
• Develop and continuously refine a lead-to-close process, improving conversion rates at each stage from lead to booked stay.
• Participate in sales planning as part of a broader sales and operations planning (S&OP) process, aligning sales projections with lodge capacity, staffing, and program availability.
• Work closely with the Reservations team to confirm availability, coordinate booking logistics, and ensure a seamless handoff from sales to stay.
• Collaborate with Program Facilitators to confirm programming fit, staffing needs, and accessibility requirements for incoming groups.
• Communicate group needs and expectations clearly across departments to ensure a high-quality, well-coordinated guest experience.
• Participate in the Scholarship committee to ensure all populations are being served regardless of financial ability.
• Use Salesforce and business intelligence tools to track pipeline health, conversion rates, group revenue, groups experiences, and lodge utilization.
• Prepare regular reports and forecasts for leadership on group sales performance against goals.
• Identify trends and opportunities in group and returning-participant data to inform outreach strategy.

Benefits

• Health Insurance with Health Savings Account
• Employer Contribution to HSA
• Dental Insurance
• Vision Insurance
• Long-term Disability
• Life Insurance
• Voluntary Accident and Hospital Plans
• Paid Time Off (PTO) annually
• 11 Paid Holidays + 2 Paid Personal Days Annually (including a paid day off on your birthday)
• 403(b) Plan with Employer Match
• Parental Leave
• Pet Insurance
• Pro Deals with gear companies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed