Group Sales Manager

StepStone HospitalityCharlotte, NC

About The Position

The Group Sales Manager, working with our Director of Sales & Marketing and Director of Group Sales, will be responsible for driving and maximizing top line revenue by proactively generating group business while cultivating strong client relationships. The ideal candidate is a highly motivated self-starter who enjoys a fast-paced environment and is passionate about interacting with our clients, guests, and associates to strategically elevate the performance and reputation of the hotel.

Requirements

  • Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
  • Be fully knowledgeable of competitive markets outside the area.
  • Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies.
  • Follow Sales policies and procedures as developed in the annual Marketing plan.
  • Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess and revise the parameters of the program.
  • Ability to accurately use various office and sales software.

Responsibilities

  • Driving and maximizing top line revenue by proactively generating group business.
  • Cultivating strong client relationships.
  • Develop all details of all banquet functions.
  • Make personal sales calls.
  • Conduct site tours for potential clients.
  • Maintain professionalism in problem situations.
  • Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
  • Upsell to improve revenue generation on property.
  • Attend trade shows, industry and local events that create opportunities for networking.
  • Develop creative marketing techniques.
  • Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
  • Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
  • Maintain correct procedures for credit control, financial transactions, and security of financial assets.
  • Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
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