Group Sales Executive, Multiple Roles: Youth Sports & Corporate Groups

Seattle Sounders FC & Seattle Reign FCSeattle, WA
$22 - $34Hybrid

About The Position

Seattle Sounders FC and Seattle Reign FC are seeking motivated, relationship-driven sales professionals to join our Group Sales team. We are hiring for multiple group sales opportunities, with placement determined by experience, strengths, and business needs. These roles are responsible for driving group ticket revenue by acquiring, developing, and growing relationships with organizations throughout the greater Seattle region. Depending on background and fit, candidates may focus on one or more areas, including youth sports organizations, corporate and enterprise accounts, schools, community groups, hospitality buyers, and other high-potential group sales segments. The ideal candidate is competitive, proactive, and energized by building relationships, creating memorable matchday experiences, and growing the fan bases of both Sounders FC and Reign FC. While all roles will contribute to group sales revenue across both clubs, candidates may be placed into one of the following focus areas: Youth Sports: Owns the youth sports category across Seattle Sounders FC and Seattle Reign FC, building relationships with clubs, leagues, academies, recreational programs, and schools throughout the region. The focus is on converting youth sports organizations into group ticket buyers and long-term partners, while developing scalable youth-focused programming and matchday experiences that connect the next generation of fans to both clubs. This role is best aligned to a relationship-driven seller with a passion for soccer and strong familiarity with the Pacific Northwest youth sports landscape. Corporate Group Sales: Focuses on driving group ticket revenue across Seattle Sounders FC and Seattle Reign FC by developing corporate, enterprise, and other high-value group accounts. The focus is on identifying organizations with strong revenue and multi-year growth potential, selling ticket products, hospitality packages, and customized group experiences that deepen client relationships with both clubs. This role is best aligned to a competitive, self-motivated seller who is skilled at building business relationships, managing a pipeline, and consistently achieving sales goals.

Requirements

  • Professional sales experience, preferably in sports, live entertainment, hospitality, events, membership, partnerships, or another relationship-driven sales environment.
  • Demonstrated ability or strong potential to generate new business, manage a sales pipeline, and build long-term client relationships.
  • Ability to communicate clearly and professionally with a wide range of audiences, from coaches and school administrators to corporate decision-makers and senior leaders.
  • Proactive, self-motivated, and results-driven, with the ability to generate self-sourced leads and take ownership of assigned goals.
  • Resilient and coachable, with the ability to receive feedback constructively and adapt in a fast-paced environment.
  • Strong time-management skills, attention to detail, and ability to manage multiple prospects, accounts, events, and deadlines at once.
  • Creative and innovative thinker who can develop compelling group experiences and tailored sales solutions.
  • Ability to drive independent results while thriving as part of a collaborative team.
  • Passion for soccer, live sports, and growing the fan bases of Seattle Sounders FC and Seattle Reign FC.
  • Committed to principles of diversity, equity and inclusion, and to living organizational values and the to the organizational mission: Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, in all interactions with colleagues, partners, vendors, and fans.
  • Bilingual or multilingual a plus (English/Spanish).

Nice To Haves

  • Experience in group sales, enterprise or corporate sales, premium sales, hospitality sales, or youth sports sales is a plus.
  • Established relationships within the Pacific Northwest youth sports, school athletics, corporate, community, or business landscape are strongly preferred for certain placements.
  • Experience using Salesforce, Archtics, or similar CRM / ticketing systems preferred.
  • Bilingual Spanish/English or multilingual skills a plus.
  • Proven track record of consistently meeting or exceeding sales goals.
  • Experience generating self-sourced leads and managing a robust book of business.
  • Ability to close larger, more complex, or higher-value group sales opportunities.
  • Experience building long-term relationships with corporate, youth sports, community, or enterprise-level accounts.
  • Ability to develop customized sales strategies, proposals, and matchday experiences with limited direction.
  • Experience mentoring, supporting, or informally leading other sales team members.

Responsibilities

  • Meet or exceed established sales goals through outbound prospecting, strategic account planning, client meetings, and consistent pipeline management across Seattle Sounders FC and Seattle Reign FC.
  • Identify, develop, and close new group sales opportunities across assigned segments, which may include youth sports organizations, schools, community groups, corporate clients, enterprise accounts, hospitality buyers, and other high-potential organizations.
  • Build and manage a robust pipeline of prospects through self-sourced leads, inbound inquiries, referrals, market research, community relationships, and strategic outreach.
  • Sell a full menu of ticket products across both clubs, including group tickets, premium seating, hospitality packages, customized matchday experiences, and special event opportunities.
  • Develop customized proposals, sales presentations, stadium tours, and group experience concepts tailored to the needs of prospective clients and partners.
  • Build and maintain strong relationships with key decision-makers, including corporate leaders, youth sports administrators, coaches, school athletic departments, community partners, and existing group accounts.
  • Create and execute innovative group experience programs, promotional matchday events, youth-focused activations, and in-stadium experiences that drive revenue and grow the fan base for both clubs.
  • Collaborate with internal teams, including Marketing, Social Impact and Fan Engagement, youth soccer development, Ticket Operations, and Ticket Service, to identify opportunities and deliver high-quality client experiences.
  • Represent both clubs at matches, community events, youth sports tournaments, external activations, client meetings, and other in-market events.
  • Cross-sell and up-sell ticket products and experiences across Sounders FC and Reign FC where applicable.
  • Provide excellent service to prospects and clients, including handling inbound inquiries and resolving client issues with professionalism, urgency, and care.
  • Maintain accurate, up-to-date records of all client interactions, sales activity, pipeline movement, and account information in the CRM system.
  • Ability to responsibly use emerging technologies, including AI-enabled tools, to improve communication, member engagement, workflow efficiency, and service delivery.
  • Contribute to a collaborative, high-performing sales culture through communication, accountability, creativity, and a willingness to learn.
  • Other duties as assigned.

Benefits

  • Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents.
  • Health Savings Account (HSA) contributions: $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage for employees enrolled in our HSA healthcare plan.
  • Unlimited paid vacation
  • Paid company holidays
  • Paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance.
  • Paid bereavement leave
  • Paid jury duty leave
  • 401(k) retirement plan matching
  • Fertility & Family-Building Support: $10,000 lifetime maximum fertility benefit through our healthcare plan to support employees in their family-building journeys. This benefit includes coverage for infertility treatment, IVF, IUI, embryo transfer, fertility preservation, and related medications.
  • Inclusive Parental Leave: Gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML).
  • Employer-paid long-term disability coverage
  • Basic life insurance
  • Accidental death & dismemberment (AD&D) coverage
  • Complimentary tickets to matches
  • Employer-funded ORCA cards for public transit
  • Continuous Growth Opportunities: Investment in learning and development through various programs, resources, and experiences that support growth, internal mobility, and career advancement.
  • Community Engagement: Variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives.
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