Sales Support Assistant- Year Round- Adventures on the Gorge

Aramark•Lansing, VA

9d•Onsite

About The Position

The Group Sales Associate plays a critical role in supporting and growing group business at Adventures on the Gorge. This position works closely with the Assistant Director of Sales & Marketing (ADOSM) to manage group bookings (20+ guests), including family reunions, youth groups, scouts, schools and colleges, churches, camps, clubs, and other organized groups. The ideal candidate is highly organized, guest-focused, detail-oriented, and comfortable managing multiple projects and communications simultaneously. This role serves as a liaison between clients and internal teams to deliver a seamless guest experience from initial inquiry through post-event follow-up.

Requirements

Minimum of two years operational experience in a hotel/banquet setting required.
Strong understanding of sales strategies and pipeline management
Ability to meet or exceed sales targets and KPIs
Ability to sell experience-based products (adventure packages)
Skilled in upselling add-ons (gear rentals, guided tours, lodging upgrades)
Knowledge of seasonal pricing and occupancy strategies

Nice To Haves

Prior experience with booking of events preferred.

Responsibilities

Partners with the ADOSM to support and manage a broad portfolio of specialty groups of 20 or more guests, including (but not limited to) family reunions, youth groups, scouts, schools and colleges, churches, camps, clubs, and organizations.
Manages the full lifecycle of group reservations, including inquiry, planning, pre-arrival coordination, on-site execution, and post-event follow-up.
Coordinates with third-party partners, including lodging providers, activity vendors, and event venues, as needed.
Coordinates communication and execution of bookings and activities with outside partnerships between Adventures on the Gorge including third party partners and other related group relationships.
Serves as the operational coordinator for group reservations, managing lodging, activities, banquet details, and related reservations within booking systems.
Collaborates with Operations and Food & Beverage teams to coordinate special requests and ensure successful group execution.
Provides concierge-style service to support group arrivals and check-in experiences.
Utilizes CRM and reservation systems to manage leads, inquiries, communications, and booking activity.
Conducts outreach and supports business development efforts to expand awareness and generate new group opportunities.
Prepares, distributes, and maintains marketing and communication materials for group clients.
Communicates updates and ensures accurate information is shared with appropriate internal departments.
Participates in weekly Group Sales meetings and contributes to departmental planning and follow-up.
Performs other duties as assigned.
Performs all responsibilities in a safe manner and in accordance with company policies.
Upholds all guest service standards