Group Product Marketing Manager - Students

Adobe•San Jose, CA

2d•$146,300 - $275,050

About The Position

The Opportunity Adobe is seeking a strategic and visionary Group Product Marketing Manager to lead the Student business. This role will build the long-term vision, positioning, and growth strategy that establishes Adobe Acrobat and Express as an essential productivity and creation platform for students. This is a highly cross-functional leadership role at the intersection of Product, Growth, Brand, and Partnerships. You will operate with a GM mentality, setting strategic direction, influencing roadmap priorities, and driving end-to-end go-to-market execution for student-focused experiences and launches. What You’ll Do Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences. Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale. Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows. Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors. Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers like confidence, independence, and academic success. Define monetization strategy in partnership with Growth and Pricing teams, clarifying free vs. paid value and driving conversion and retention. Build scalable acquisition and save motions across web, in-product, lifecycle, partnerships, and paid channels. Set performance targets and partner with Analytics to measure impact and optimize outcomes. Lead and mentor a team of PMMs, elevating critical thinking, storytelling, and execution excellence. Serve as the internal champion for the student segment, influencing executives and cross-functional teams. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Requirements

12+ years of Product Marketing experience, including leading complex 1→N product launches.
4+ years of experience in managing people.
Proven experience defining strategy for a distinct audience segment or growth business.
Deep understanding of student and next-generation audiences, including cultural trends and digital behaviors.
Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.
Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.
Demonstrated people leadership experience with a track record of building high-performing teams.
Exceptional cross-functional influence and executive communication skills.

Responsibilities

Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences.
Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale.
Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows.
Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors.
Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers like confidence, independence, and academic success.
Define monetization strategy in partnership with Growth and Pricing teams, clarifying free vs. paid value and driving conversion and retention.
Build scalable acquisition and save motions across web, in-product, lifecycle, partnerships, and paid channels.
Set performance targets and partner with Analytics to measure impact and optimize outcomes.
Lead and mentor a team of PMMs, elevating critical thinking, storytelling, and execution excellence.
Serve as the internal champion for the student segment, influencing executives and cross-functional teams.