Group Director, Paid Search

Real Chemistry•New York, NY

7h•$130,000 - $200,000•Hybrid

About The Position

Real Chemistry is seeking a Group Director, Media to lead and scale our Paid Search capability. This individual will serve as the Paid Search team lead, responsible for defining the practice, elevating activation standards, and driving performance across platforms such as Google, Bing, Open Evidence, and other query-based environments. This role will act as the senior authority for the channel, ensuring excellence in both strategy and execution while integrating paid search into broader omnichannel plans. You will lead a high-performing team, partner closely with strategy and analytics, and deliver measurable outcomes for pharma, biotech, and life sciences clients. This is a senior leadership role suited for someone with strong agency experience who can operate both strategically and hands-on, while building capability and advancing innovation within the paid search space.

Requirements

10+ years of experience in performance media within an agency environment, with deep specialization in paid search
Experience supporting pharma, biotech, or life sciences clients, with a strong understanding of regulatory considerations
Expertise in paid search strategy and activation across major platforms
Ability to connect paid search to broader omnichannel strategies
Proven leadership experience managing and developing teams
Strong client presence with the ability to influence and communicate with senior stakeholders
Analytical mindset with the ability to translate data into actionable insights
Experience working cross-functionally with strategy, analytics, and creative teams
Strong organizational skills and ability to operate in a fast-paced, evolving environment

Responsibilities

Serve as the senior Paid Search lead across assigned accounts, owning channel strategy, investment approach, testing roadmaps, and performance outcomes
Translate brand objectives into actionable paid search strategies aligned to broader omnichannel journeys across HCP and DTC audiences
Guide clients through recommendations, measurement frameworks, optimization decisions, and performance storytelling
Ensure all campaigns meet healthcare compliance standards in partnership with cross-functional teams
Establish best practices for paid search activation, including pacing, optimization, QA, and reporting
Partner with analytics and strategy teams to define KPIs, measurement approaches, and learning agendas
Identify performance drivers and optimization opportunities, adjusting plans to deliver strong results
Lead, mentor, and develop a high-performing Paid Search team, building capability and bench strength
Create scalable processes and playbooks specific to paid search, including governance models and quality standards
Drive strong collaboration across RC Media, ensuring paid search is effectively integrated with strategy, analytics, planning, and creative
Champion innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies
Support new business and organic growth through insight-led paid search strategies
Stay ahead of trends shaping paid search and healthcare media, including privacy changes, platform evolution, and targeting shifts
Explore emerging AI and LLM-driven search environments and integrate new self-serve platforms into the paid search offering