Group Director of Marketing

Tenet Healthcare Corporation • Palm Beach Gardens, FL

3d • Onsite

About The Position

The Group Marketing Director for Palm Beach Health Network will lead the local marketing strategy, planning, and activation in support of service line growth initiatives. The Group Marketing Director will leverage enterprise planning efforts and local market best practices to execute hyper local marketing tactics that drive patient acquisition for our hospitals and physicians. S/he will integrate all marketing efforts across our expansive network, lead a team of marketers, and have a keen focus on marketing performance and growth. Reporting to the Group Chief Strategy Officer and the VP of Marketing & Comms, the Group Marketing Director will direct data-driven healthcare marketing plans that support service line prioritization and growth. This position will additionally build trusting and collaborative relationships with internal and external teams to ensure that strategic marketing is implemented within the framework and vision of the Tenet’s Vital Marketing and Communications Group.

Requirements

• Results-driven leader
• Innovative and experienced healthcare leader
• Experience driving excellence and inspiring a team towards exceptional patient outcomes and operational success.

Responsibilities

• Lead the local marketing strategy, planning, and activation in support of service line growth initiatives.
• Leverage enterprise planning efforts and local market best practices to execute hyper local marketing tactics that drive patient acquisition for hospitals and physicians.
• Integrate all marketing efforts across the expansive network.
• Lead a team of marketers.
• Maintain a keen focus on marketing performance and growth.
• Direct data-driven healthcare marketing plans that support service line prioritization and growth.
• Build trusting and collaborative relationships with internal and external teams to ensure strategic marketing is implemented within the framework and vision of the Tenet’s Vital Marketing and Communications Group.

Benefits

• Medical, dental, vision, and life insurance
• 401(k) retirement savings plan with employer match
• Generous paid time off
• Career development and continuing education opportunities
• Health savings accounts, healthcare & dependent flexible spending accounts
• Employee Assistance program
• Employee discount program
• Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed