Group Analyst

Hersha Hospitality Management LP•New York, NY

4d•Onsite

About The Position

The Group Analyst position is integral to maximizing the Hotel’s revenues, budgets, and forecasts. This role supports and liaisons with sales, revenue management, and operations departments. The position is responsible for the preparation and analysis of incoming group leads and revenue reports that will assist the sales team in implementing the Hotel’s yield strategies. Additionally, the Group Analyst will review and analyze reports such as STAR, Hotel Intelligence, and other measurement tools when presenting revenue opportunities for the hotel. A potential career path includes Revenue Manager or Area Sales Manager.

Requirements

Minimum of two years of revenue management experience, in NYC market preferably
Multi-brand or multi-hotel experience
Ability to communicate clearly both verbally and in writing.
Excellent in time management skills.
Ability to investigate and analyze information and to draw conclusions.

Responsibilities

Manage group lead process for the Sales Team: Evaluate incoming group leads and RFPs for a specific segment or group of hotels. Calculate and recommend optimal quotes based on historical data, displacement analysis, and current market demand. Attend DBR and quote leads that fall out of the established MARS.
Manage and modify MAR Rates in the Sales System as required under the guidance of the Director of Sales and Revenue Manager to ensure optimal use by the sales team.
Ensure the sales team is always equipped with accurate, up-to-date pricing floors.
Assist Directors of Revenue Management and Directors of Sales in preparing for hotel forecast reporting.
Support BT Sales with market analysis reporting as needed.
Accurate preparation and distribution of sales and revenue reports. Reports may include market segmentation analysis, production reports, pace reports, group forecast reports, budget tools, etc.
Perform audits and maintenance on systems such as Sales System, PMS and Profit Source system in conjunction with Sales Teams.
Conduct routine GRC reviews with sales teams to include cleanup of stale pipeline, pricing review of active pipeline over needs periods.
Group Pickup Tracking: Monitor and analyze contracted group blocks versus actualized/picked-up rooms. Identify underperforming groups early and collaborate with sales managers to mitigate wash.
Communicate upcoming cut-off dates, to ensure timely entry of rooming lists and monitor potential inventory wash.
Be knowledgeable of all special rates, promotions, room types, and hotel products.