Group Account Executive, Ticket Sales (57745)

DIAMOND BASEBALL HOLDINGS LLCSugar Land, TX
Hybrid

About The Position

The Sugar Land Space Cowboys, Triple-A affiliate of the Houston Astros, are seeking a Group Account Executive to generate revenue through group ticket sales and plan sales. This role focuses on high-volume prospecting, developing new relationships, and creating memorable group experiences. The Group Account Executive will work directly with the Vice President, Ticket Sales & Service to develop and execute a personal business plan focused on identifying, prospecting, closing, and retaining group sales accounts. Success requires consistent outbound activity, creativity, strong organization, and a passion for connecting various community groups with the ballpark experience. Proactive sales efforts such as cold calling, email outreach, networking, and referrals are essential for achieving revenue goals.

Requirements

  • Bachelor’s Degree in Sports Marketing, Marketing, Business Administration or previous experience
  • Minimum of 1 year of proven sales experience, preferably with experience in selling for a professional sports organization.
  • Comfortable making high-volume outbound calls and conducting multiple in-person sales meetings per week.
  • Demonstrated track record of meeting or exceeding individual revenue goals and sales performance expectations.
  • Ability to present sales collateral, handle objections, negotiate and close ticket sales business.
  • Ability to identify client objectives and develop customized solutions that maximize value for both the client and the organization.
  • Proven ability to manage a personal sales pipeline and maintain accurate CRM records.
  • Excellent verbal, written, presentation, and interpersonal communication skills.
  • Ability to handle multiple priorities while maintaining attention to detail and achieving revenue objectives.
  • Strong analytical, organizational, and time management skills.
  • Ability to work collaboratively within a team environment while also operating independently.
  • Proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook.
  • Ability to work flexible hours, including evenings, weekends, and holidays.

Nice To Haves

  • Experience with CRM platforms and sales prospecting tools preferred.

Responsibilities

  • Generate new ticket revenue through the sale of group tickets, plan sales and other attendance-driving ticket products.
  • Prospect and cultivate new business opportunities through cold calling, email outreach, networking, referrals, community engagement, and in-person meetings.
  • Develop relationships with schools, youth sports organizations, churches, nonprofits, community groups, and local businesses.
  • Execute high-volume outbound sales efforts to consistently build a pipeline of qualified prospects and achieve individual sales goals.
  • Set appointments with prospective clients and deliver effective sales presentations focused on group outings, fan experiences, and ticket plans.
  • Identify client needs and recommend ticket products, experiences, and promotional opportunities that align with their objectives and budget.
  • Create and execute strategies that drive attendance, introduce new groups of people to the organization, and generate repeat business.
  • Provide exceptional customer service to existing accounts through regular communication, in-person visits, and proactive account management year-round.
  • Coordinate and deliver memorable game-day experiences for group clients to ensure high levels of satisfaction and retention.
  • Grow group ticket and plan sales revenue through both new business development and account renewals.
  • Work with the Vice President, Ticket Sales & Service to develop new group sales initiatives, promotional opportunities, and revenue-generating programs for the organization.
  • Represent the organization at games, ballpark events, community functions, and networking events while promoting ticket sales and the Sugar Land Space Cowboys brand.
  • Maintain accurate and timely records of all prospecting activity, customer interactions, sales opportunities, and account information within the CRM system.
  • Develop and execute a personal business plan focused on prospecting, revenue generation, customer retention, and professional growth.
  • Maintain a thorough understanding of all ticket products, promotions, marketing initiatives, and organizational offerings to effectively position solutions for prospective clients.
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