Group Account Director
About The Position
VML is seeking a Group Account Director to oversee and lead the brand's commerce initiatives holistically, encompassing both digital e-commerce and in-store strategies. This role provides strategic leadership and direction for the client's commercial program(s) to achieve success at retail. The Group Account Director will be responsible for managing the overall business, ensuring the team delivers excellent work, and providing strategic guidance to both the internal team and the client across the specified business unit. This position serves as the primary agency contact for the business concerning major strategic initiatives and assignments.
Requirements
- 10+ years of experience minimum in commerce/shopper marketing.
- Agency experience required.
- A proven track record of strategic leadership in Commerce, digital, in-store visibility, and shopper marketing both in agency and CPG brand management.
- Experience with Retail Media Networks, Target (Roundel) required.
Nice To Haves
- Strong, proactive leader possessing big picture thinking.
- Sound analytical skills, ideally with Nielsen or IRI familiarity.
- Strong verbal and written communication skills, with seasoned presentation skills.
- Excellent interpersonal skills and a team player attitude.
- Strong collaboration skills, with ability to work cross functionally and inter-agency.
Responsibilities
- Manage activity workflow and align expectations within the account team.
- Manage the creative process and brief the creative team, reviewing concept and comp materials.
- Proactively identify opportunities for practice evolution.
- Work with the team in the development of concepts and supporting tactics.
- Function as the primary liaison to middle and senior clients on behalf of the agency regarding strategy, service-related, legal, and policy issues.
- Support and provide strategic leadership to clients/client leads/agency, helping identify growth opportunities and action plans for client's marketing communications goals.
- Provide support to the client lead to effectively manage high-level global clients.
- Manage internal client income projection and identify sources of incremental growth.
- Manage resources to ensure client profitability.
- Oversee tracking of financial forecasting/tracking and reporting, flagging any potential projected income variance to Senior Management.
- Work with the client lead for overall staffing/resource allocation.
- Manage client billing and financial status reports at a higher level.
- Partner with strategic planning and creative teams for concept development.
- Interact with all agency department heads to outline current and projected workload quarterly for planning purposes.
- Nurture the career development of junior staff by mentoring and providing ongoing informal and formal performance feedback.
Benefits
- Group health coverage options (medical, dental, vision)
- 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
- Real-time feedback
- Growth-oriented mindset
- Training opportunities through VML and WPP
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
