Graphic Designer
About The Position
Reolink is seeking a talented Graphic Designer to visually represent their security cameras and smart home solutions. The role involves creating compelling graphics for both digital and print media, emphasizing product features like 4K clarity, color night vision, AI detection, solar power, and durability. The goal is to build trust and aspiration around home and business protection. The designer will collaborate with various marketing and HQ teams to produce bold, brand-focused visuals for digital campaigns, social media, website assets, product launches, retail displays, email marketing, and packaging. The ideal candidate should possess strong design skills, typographic sensibility, and a knack for storytelling, making complex security technology accessible, modern, and empowering for homeowners and small business owners.
Requirements
- 3 - 5+ years of professional experience in graphic design, ideally in consumer tech, electronics, home/security products, lifestyle, or related fields.
- Strong portfolio demonstrating brand design, digital and print layout, packaging, and social-first content.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); familiarity with After Effects or basic motion graphics a plus.
- Excellent understanding of typography, color theory, composition, and visual storytelling.
- Experience designing for multiple platforms and formats (Instagram, TikTok, website, e-commerce, retail, print).
- Ability to translate technical product features into clear, engaging, and accurate visuals.
- Strong collaboration skills; comfortable working with creative, marketing, and agency teams.
- Knowledge of digital content optimization (aspect ratios, file formats, print specs for web/social/retail).
- Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
Nice To Haves
- Familiarity with After Effects or basic motion graphics.
Responsibilities
- Design on-brand graphics for social media, digital ads, website hero content, email marketing, and product launches.
- Create static graphics that clearly communicate key product features (e.g., crystal-clear 4K/16MP resolution, vivid color night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
- Design packaging, retail displays, point-of-sale materials, and print collateral that align with brand standards.
- Develop marketing assets such as banners, landing pages, one-pagers, spec sheets, and trade show materials.
- Collaborate with the Content Production Manager and cross-functional teams (Social, PR, Retail Marketing, Product) to storyboard and execute campaign concepts.
- Maintain a consistent visual identity that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
- Build and maintain design systems, templates, and style guides that speed up content production across the team.
- Stay current on design trends in consumer tech, home security, and lifestyle content to keep Reolink's creative output fresh and competitive.
- Archive and organize assets in a digital asset management system, ensuring easy access for teams.
- Manage multiple projects simultaneously, balancing quick-turn social content with longer campaign deliverables.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
