Graphic Designer

SOUTHALL FARM & INN • Franklin, TN

25d • Onsite

About The Position

Southall is a premier destination bringing nature, produce and people together in a powerful and unique way. The Graphic Designer is responsible for translating the Southall brand into thoughtful, refined visual communications across print and digital channels. Working as part of the Marketing team, this role creates guest-facing and internal materials for Southall Farm and Inn and affiliated Southall LLC entities while maintaining a consistent luxury aesthetic, strong production standards, and Forbes Five-Star presentation. The ideal candidate is a highly skilled designer who can move fluidly between concept development and day-to-day execution in a fast-paced hospitality environment.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related field required
• Professional portfolio demonstrating strong concept development, typography, layout, brand systems, and finished work across print and digital channels required
• 3+ years of professional graphic design experience required, with experience in luxury hospitality, premium lifestyle, travel, food and beverage, wellness, retail, or a comparably elevated brand environment strongly preferred
• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, required
• Strong understanding of print production, digital design specifications, file preparation, color management, and vendor-ready artwork
• Excellent eye for typography, composition, hierarchy, photography, and detail, with the ability to consistently execute within an established brand system
• Highly organized with the ability to prioritize multiple projects, meet deadlines, and manage revisions in a fast-paced environment
• Strong communication and collaboration skills, including the ability to receive feedback, ask thoughtful questions, and work effectively across departments
• Hospitality-minded, professional, and comfortable working on-site in a guest-facing luxury environment

Nice To Haves

• Experience with motion graphics, basic video editing, Figma, Canva, or similar design tools is a plus

Responsibilities

• Develop creative concepts and design solutions that reflect Southall’s visual identity, brand standards, and elevated hospitality positioning
• Design a wide range of print and digital materials, including marketing campaigns, email and website graphics, paid media, social assets, signage, menus, event collateral, sales materials, presentations, packaging, and on-property guest touchpoints
• Translate campaign direction and business objectives into polished, on-brand creative that is both visually compelling and functional
• Prepare accurate, production-ready files for print and digital use, including proper sizing, bleeds, color profiles, resolution, and file specifications
• Coordinate with printers, fabricators, and outside vendors as needed; review proofs and ensure final materials meet quality standards
• Resize, version, and adapt creative across multiple channels while protecting visual consistency and design integrity
• Retouch and optimize photography and imagery for use across marketing channels
• Maintain consistency in typography, color, imagery, layout, and visual hierarchy across all Southall creative
• Organize and maintain design files, templates, brand assets, and creative libraries so materials are current and accessible
• Support the evolution of brand standards and templates as Southall’s marketing needs continue to grow
• Uphold brand standards for additional entities and concepts under Southall LLC as assigned.
• Partner closely with Marketing, Sales, Events, Food & Beverage, Spa, Retail, and Operations to understand creative needs and deliver effective solutions
• Manage multiple projects, deadlines, revisions, and stakeholder feedback while maintaining attention to detail and creative quality
• Participate in creative reviews and respond constructively to direction and feedback.
• Support occasional on-site events, photo shoots, activations, installations, and production needs, including evenings or weekends when required

Benefits

• Competitive compensation package
• Medical, dental, vision, short and long-term disability, company-provided life insurance
• Generous paid time off accruals
• 9 paid holidays annually
• Weekly pay
• 401k and company match
• Education reimbursement
• Best-in-class Employee Assistance Program
• Free weekly outdoor activities and wellness classes
• 30% internal discounts
• Fresh and free daily meal
• Bountiful internal growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level