Graphic Designer

SoulCycle • New York, NY

7d • Hybrid

About The Position

As part of SoulCycle’s Marketing Creative Team, the Graphic Designer is the day-to-day visual designer responsible for bringing the brand to life across digital and physical touchpoints. The role focuses primarily on digital design for lifecycle emails, social channels, performance marketing, and web and app experiences, while also creating environmental print assets such as in-studio signage and promotional collateral. The designer translates concepts into polished visual deliverables that engage the SoulCycle community and works closely with creative and marketing partners. The position is based at SoulCycle headquarters in New York City, with a hybrid schedule of four days per week in-office and one day remote, and reports to the Head of Creative.

Requirements

• 3–5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
• A strong, diverse portfolio showcasing digital marketing design for email, web, digital ads, and social campaigns, with strong typographic craft.
• Advanced expertise in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, and in Figma.
• Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
• Demonstrated experience preparing print-ready mechanicals and large-format environmental or studio signage.
• Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
• Must have a legal right to work in the United States.

Nice To Haves

• Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands.
• Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma; motion graphics are not required.
• Experience with or curiosity about using AI design tools to accelerate concepting and mood-boarding workflows.

Responsibilities

• Execute high-volume digital design for email (Braze/CRM), web banners, landing pages, paid digital media, organic social, and app assets.
• Maintain consistency with brand guidelines, typography systems, and color palettes across digital touchpoints.
• Work with the copy lead and marketing managers to turn concepts and briefs into cohesive visual layouts that support engagement and conversion.
• Prepare, optimize, and organize production-ready digital assets in required screen ratios, resolutions, and formats.
• Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed.
• Coordinate with production vendors on print setup, color matching, stock selection, and specifications for studio rollouts.
• Partner with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver creative on schedule.
• Work with marketing project management to manage campaign timelines and intake queues.
• Partner with digital and web stakeholders to maintain intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed