Graphic Designer

Pennsylvania State Employees Credit Union•Harrisburg, PA

7d•Hybrid

About The Position

The Graphic Designer is responsible for developing compelling visual communications that support PSECU's brand, marketing, and business objectives across digital and traditional channels. This role creates high-quality creative assets for campaigns, web experiences, social media, email marketing, digital advertising, internal communications, and print materials while ensuring consistency with brand standards. Working closely with Content, Marketing Strategy, Digital, Public Relations, and Business Unit partners, the Graphic Designer translates business goals into engaging visual experiences that drive awareness, engagement, and conversion. This role combines strong creative execution with an understanding of user experience, accessibility, digital best practices, and marketing performance in a regulated financial services environment.

Requirements

Bachelors: Graphic Design (Required)
Bachelors: Visual Communication (Required)
Bachelors (Required)
5+ years of experience in graphic design, visual communications, digital design, or related creative disciplines. Required
Any equivalent combination of experience and education. Required
Experience collaborating with cross-functional teams in a deadline-driven environment. Required
Experience designing for digital channels and integrated marketing campaigns. Required

Nice To Haves

Experience working in a matrixed, highly regulated environment. Not Required
Financial services, banking, insurance, healthcare, or similar industry experience. Not Required

Responsibilities

Design and develop creative assets across digital and traditional channels, ensuring alignment with brand standards
Translate marketing objectives, content, and strategy into compelling visual concepts and designs
Maintain and champion visual consistency across all consumer-facing materials
Ensure creative materials comply with brand, legal, regulatory, and accessibility requirements
Review deliverables for accuracy, consistency, and quality before release
Collaborate with Marketing, Compliance, and Legal partners to ensure creative assets meet regulatory and brand requirements
Partner with Marketing, Content, Public Relations, Digital, Product, and Business Unit stakeholders to develop effective creative solutions
Participate in creative reviews, concept development, and campaign planning activities
Incorporate stakeholder feedback while maintaining design quality and brand integrity
Maintain design libraries, brand assets, templates, and creative resources
Organize and manage creative assets to support efficient campaign execution
Ensure all creative assets are properly stored, accessible, and reusable across teams
Design and prepare print-ready materials including: Direct mail, Brochures, Event materials, Branch collateral, Signage, Corporate communications
Coordinate with internal and external production vendors as needed
Design website pages, landing pages, and digital experiences using user-centered design principles
Collaborate with Digital, Content, and Development teams on UI/UX improvements
Create wireframes, mockups, prototypes, and visual concepts using tools such as Figma
Maintain and evolve brand standards, design systems, templates, and visual guidelines
Ensure consistency across digital and traditional channels while supporting the evolution of PSECU's visual identity
Develop and maintain reusable creative assets, templates, and component libraries to improve creative efficiency and consistency
Create creative assets for: Digital advertising, Paid and organic social media, Email marketing, Landing pages, Website content, Marketing campaigns
Design assets optimized for engagement, conversion, and user experience