Graphic Designer

Tucows Inc.

8d•CA$69,030 - CA$76,700•Remote

About The Position

We are redefining what an in-house agency is and are looking for a graphic designer to join the Herd. As an individual contributor within our marketing organization, your primary responsibilities will involve crafting visually appealing content and shaping the brand identity that supports our marketing efforts within the Domain Services line of business. This will include creating digital graphics, emails, newsletters, display channel ads, social posts, video content, and promotional materials that resonate with our audience and enhance our brand presence. This is a completely remote opportunity within the Greater Toronto Area with the expectation of attending onsite meetings, functions, and/or events upon request.

Requirements

3-5 years of experience as a graphic or visual designer at an advertising agency or in-house design team.
Possess a certificate, degree, or diploma in graphic design or a related field.
Provide a portfolio that demonstrates your design skills and conceptual thinking.
Demonstrated ability leading the creative ideation process, from concept development through to execution.
Experience contributing to brand development or brand evolution, with a strong understanding of how visual identity systems work across touchpoints.
Display strong aesthetic skills and demonstrate a solid understanding of graphic design's core principles, including typography, layout/composition, grid systems, color, photography, iconography, etc.
Experience in video creation (simple animation, motion graphics, storyboarding, prototyping, etc.).
Experience with Adobe Creative Suite, Figma, After Effects, and similar tools.
Be adept at working collaboratively in a fast-paced environment.
Knowledge of print and digital design standards and specifications.

Responsibilities

Partner on the development and ongoing evolution of a comprehensive brand book, documenting visual identity standards and usage guidelines for internal and external use.
Conceptualize, create, and refine marketing campaigns and brand assets, digital and social assets, and more.
Proactively research, test, and leverage emerging AI design tools, identifying opportunities to improve team efficiency and creative output.
Design requests for proposal (RFPs) to secure new business and presentation decks for business leaders.
Create swag and design event collateral (banners, booth kits, conference signage, etc.).
Develop video content, including sizzle reels, teaser videos, tutorials, and how-to demos.
Work closely and collaboratively with product, design, business development, and marketing teams on brand-building and marketing campaigns, ensuring design and business objectives work seamlessly together.
Effectively rationalize and communicate ideas and designs to key stakeholders and senior business leaders.
Manage print files and liaise with external printers and vendors.
Create accessible designs that comply with W3C and AODA.