Sr. Graphic Designer

Victaulic•Easton, PA

About The Position

The Senior Graphic Designer role requires a combination of exceptional visual design skills, strategic thinking, and operational awareness. This position goes beyond execution, playing a critical role in shaping how creative work is prioritized, developed, and delivered across the organization. As a senior member of the creative function, this individual is responsible for leading high-impact design work across campaigns, product marketing, digital experiences, and brand initiatives. The role also influences how creative resources are leveraged, balancing hands-on design with the strategic use of external partners to scale output without compromising quality. This is a highly collaborative position that partners closely with Brand, Product Marketing, Digital, and Content teams to bring ideas to life in a way that is both visually compelling and aligned with business goals.

Requirements

7+ years of experience in graphic design or visual communication roles
Strong portfolio demonstrating high-quality work across multiple channels and formats
Deep expertise in Adobe Creative Suite and modern design tools
Ability to balance concepting and hands-on execution with speed and precision
Experience working with cross-functional teams in a fast-paced environment
Strong communication and presentation skills, with the ability to explain design decisions clearly
Experience collaborating with external vendors, freelancers, or agencies
Highly organized with the ability to manage multiple projects and shifting priorities
Strong editing and proofreading skills
Ability to travel as needed
Ability to meet deadlines, budgets, and objectives, and work as a team with other Marketing and cross department professionals

Responsibilities

Lead the design and execution of high-quality creative across channels, including digital, print, campaigns, web, email, and events
Translate business goals, audience insights, and brand strategy into compelling visual concepts and assets
Ensure consistency and excellence across all deliverables, maintaining and evolving brand standards
Contribute to and elevate the overall creative direction of marketing initiatives
Own projects from concept through final delivery, including iteration and refinement
Develop clear, insight-driven creative approaches that align with campaign objectives
Partner with stakeholders early to shape briefs, clarify goals, and define success criteria
Bring forward new ideas, design trends, and innovative approaches to continuously improve creative output
Assess incoming creative needs and determine the most effective path to execution (self-led, collaborative, or external support)
Help streamline creative workflows, intake processes, and timelines to improve efficiency and reduce bottlenecks
Maintain visibility into workload and priorities to ensure deadlines are met without compromising quality
Collaborate with freelance designers, agencies, and creative partners as needed to expand capacity
Provide clear direction, feedback, and quality control to ensure external work meets brand and business standards
Build a reliable network of creative partners that can be leveraged as demand fluctuates
Act as a trusted creative partner to marketing and business stakeholders
Communicate clearly on timelines, expectations, and trade-offs
Participate in campaign planning and contribute creative perspective to strategic discussions