Graphic Designer

The Los Angeles Lakers, Inc•El Segundo, CA
•$70,000 - $80,000•Onsite

About The Position

The Graphic Designer is an in-house designer in the Marketing department who executes and develops creative assets for Marketing and other internal departments. Working under the direction of the design manager, this role creates on-brand visual communications across platforms and projects, works within the established brand identity system, translates creative direction into effective designs, and contributes ideas that support and evolve the Lakers brand. The Creative and Content team leads brand identity, visual design, and art direction for the Los Angeles Lakers. It develops campaign concepts and creative stories and assets for brand storytelling, fan engagement, broadcast support, corporate partnerships, season ticket members, and other organizational needs. The team also produces daily creative and editorial content during the season and supports broader business initiatives, including international growth, basketball operations, community programs, DEIB initiatives, and employee programming. The position is based in El Segundo, with work at downtown Crypto.com Arena for home games. The role involves travel up to 15% of the time. Regular office hours are 9:00 a.m.–5:30 p.m. Monday through Friday, with additional hours as needed; evening, weekend, and holiday availability is required as deadlines demand. The stated annual pay range is $70,000–$80,000.

Requirements

  • Three to five years of experience working in graphic design.
  • Experience with photo editing and manipulation of graphics for sponsorship mockups and marketing presentations.
  • Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Proficiency with Microsoft Office, including Excel, Word, Outlook, PowerPoint, and Windows.
  • Familiarity with Figma for collaborative design, layout development, and prototyping.
  • Strong communication and interpersonal skills and the ability to work well within a team.
  • Strong organization, resourcefulness, and ability to prioritize and multitask under deadline pressure.
  • Strong understanding of graphic design principles, methods, practices, and the phases of design, production, and delivery for print and digital materials.
  • Fundamental understanding of typography, photography, and layout for print and web.
  • Knowledge of collateral production requirements, including resolution, sizes, file types, and preparing final mechanical artwork, such as color correcting and creating clipping paths.
  • Ability to ensure consistent branding standards, receive and implement creative direction, incorporate feedback, and make timely and effective revisions.
  • Excellent grammar, spelling, and proofreading abilities.
  • Ability to contribute original design ideas and collaborate with others to develop and execute creative concepts.
  • Positive attitude, enthusiasm for creative work, willingness to learn and grow, and a commitment to improving and exceeding expectations.
  • Must be available to work evenings, weekends, and holidays as needed to meet deadlines.

Nice To Haves

  • Bachelor’s degree.
  • Experience with After Effects.
  • Ability to create and post motion graphics.
  • Familiarity with basketball and the NBA.
  • Previous experience working with celebrities or professional sports players.

Responsibilities

  • Execute creative design assets across digital, print, social media, and other marketing platforms in support of Lakers initiatives.
  • Develop engaging visual concepts and designs aligned with the Lakers brand identity and creative direction.
  • Support brand storytelling through thoughtful design, creative problem-solving, and attention to detail.
  • Apply established brand guidelines across marketing touchpoints, including the Lakers and Laker Girls brands.
  • Assist with photo editing, retouching, and asset creation for social media accounts, marketing campaigns, presentations, and other projects.
  • Stay current on emerging design trends, digital platforms, AI-powered creative tools, and developments in sports and technology.
  • Collaborate with the Manager, Design, the Senior Manager, Brand Design, and cross-functional teams to fulfill creative requests while maintaining brand consistency and quality.
  • Assist with mockups, presentations, and visual concepts for marketing initiatives, sponsorship opportunities, and internal projects.
  • Manage assigned projects for multiple departments, incorporate feedback, and deliver high-quality creative assets within established timelines.
  • Contribute ideas and creative solutions to help evolve the Lakers brand and enhance the fan experience.
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